| School/Faculty/Institute | Faculty of Law | ||||||
| Course Code | LAW 138 | ||||||
| Course Title in English | Strategic Communications Management in Law | ||||||
| Course Title in Turkish | Hukukta Stratejik İletişim Yönetimi ve Dava Savunuculuğu | ||||||
| Language of Instruction | EN | ||||||
| Type of Course | Lecture | ||||||
| Level of Course | Introductory | ||||||
| Semester | Spring,Fall | ||||||
| Contact Hours per Week |
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| Estimated Student Workload | 94 hours per semester | ||||||
| Number of Credits | 4 ECTS | ||||||
| Grading Mode | Standard Letter Grade | ||||||
| Pre-requisites | None | ||||||
| Expected Prior Knowledge | None | ||||||
| Co-requisites | None | ||||||
| Registration Restrictions | Only Undergraduate or Erasmus Students | ||||||
| Overall Educational Objective | Students will learn key concepts with regard to communications in law and strategy skills to advocate for social and political change in order to raise the voice of the oppressed and establish social justice for the whole society. | ||||||
| Course Description | Advocacy is the act and process of supporting a cause or proposal; active and continuous support of a cause expressed through strategies and methods that influence the opinions and decisions of people and organisations in power. Activism is a doctrine that emphasizes action especially in support of or opposition to a controversial issue. In the legal, social, political and economic development context the aim of advocacy and activism is to build strong strategies and campaigns to benefit winning lawsuits in specific and policy making and social change programmes in general; to create or change policies, laws, regulations, distribution of resources or other decisions that affect people’s lives; to build a more just society for everyone and to raise the importance of human rights and social justice in all decisions taken in this respect and to ensure that such efforts and decisions lead to implementation. This course specifically pinpoints how strong communication strategies and advocacy campaigns can benefit winning lawsuits in specific and policy making and social change programmes in general. Strategic communication entails packaging a core message that reflects values, purpose and mission to persuade key stakeholders including policy makers, implementers and general public. The programme provides guidance on the communicative aspects of legal cases; the philosophy and techniques of policy advocacy and activism work in bringing change and the impact of strategic communications on social justice movements. This is an interdisciplinary programme that combines training in the practical skills of strategic communications and advocacy with an exploration of concepts which inform these fields. This course is designed as an overview of strategic communications and advocacy planning in law, for prospective lawyers and other people who are going to work in legal services. | ||||||
| Course Description in Turkish | Bu bir “Hukukta Stratejik İletişim Yönetimi ve Dava savunuculuğu” programıdır. Bu ders hukuk alanında çalışacak kişilere stratejik iletişim planlama yaklaşımıyla davalarını mahkeme salonları dışında da savunmanın yol ve yöntemlerini anlatmak; onları sosyal değişim için savunuculuk yapma ve politikaları etkileme konusunda güçlendirmek üzere planlanmıştır. Sosyal bir davanın savunuculuğu olan “Advocacy” yetkinliğinin geliştirilmesi kanun koyucuları, toplumsal bazda karar vericileri etkileyerek yasaları ve politikaları herkes -özellikle de toplumdan dışlanmış kesimler- lehine değiştirmek için, bilgiyi stratejik olarak kullanmak, güçlü iletişim kurmak, değişim yaratmak ve sonuç almak işi ve süreçlerini kapsar. Bu bağlamda kanun koyucularının karar alma süreçlerini etkilemeyi hedefleyen hak savunucuları sosyal, insani ve de toplumsal bir davanın avukatlığına soyunmuş kişilerdir. Başta avukatlar ve hukuk alanında çalışan kişiler üstlendikleri davaları kazanmak istiyorlarsa sadece mahkeme salonlarında değil, mahkeme dışında da davalarını savunmak, stratejik iletişim konusunda da en az hukuk alanında olduğu kazar uzmanlaşmak durumundadırlar. Bu ders hukuk alanında çalışacak kişiler için tasarlanmış bir stratejik iletişim planlama programı olarak, onların yargı odaklı, geleneksel hukuk mesleklerini icra ederken, hukuksal davalarını gerek mahkeme salonları gerekse de kamuoyu önünde daha etkin bir şekilde savunmalarının yol ve yöntemleri üzerine yoğunlaşacaktır. Bu ders bu vizyonla öğrencilerin toplumsal değişim meydana getirmek, dünyada anlamlı bir değişiklik yaratmak için daha etkin iletişim kampanyaları planlama ve yönetme üzerine uzmanlaşmalarına yardımcı olacaktır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Think critically and understand the impact of strategic communications in winning legal cases and articulate the relationship between advocacy, policy making and social change. 2) Understand the importance of communications strategy planning for better policymaking and winning a lawsuit 3) Analyze socio-political cultures, do in depth analysis, define social problems and frame the issues behind legal cases in policy terms in order to develop more effective communications as well as advocacy programs to win lawsuits 4) Develop interdisciplinary skills and acquire multidisciplinary knowledge of the strategic, deliberative and emotional dimensions of communications and advocacy planning relevant in real world contexts 5) Acquire skills in developing strategic communications campaigns to advocate their legal cases and present their legal stance more effectively. 6) Foster techniques in strategic communications campaign planning, alliance-building and conflict resolution to shift attitudes win cases and initiate social change. Plan Communications messages and channels for their personal aims and programs. 7) Critically evaluate civil society advocacy campaigns and strategic communications behind lawsuits. |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| 1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | |||||||
| 2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | |||||||
| 3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | |||||||
| 4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | |||||||
| 5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | |||||||
| 6) Internalization and dissemination of professional ethical standards. | |||||||
| 7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | |||||||
| 8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | |||||||
| 9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | |||||||
| 10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | |||||||
| 11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | |||||||
| 12) Ability to acquire knowledge independently, and to plan one’s own learning. | |||||||
| 13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
| 2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
| 3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
| 4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
| 5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
| 6) | Internalization and dissemination of professional ethical standards. | N | |
| 7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
| 8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
| 9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
| 10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
| 11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
| 12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
| 13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
| Prepared by and Date | İPEK ÖZEL , November 2021 |
| Course Coordinator | İPEK ÖZEL |
| Semester | Spring,Fall |
| Name of Instructor | Öğr. Gör. İPEK ÖZEL |
| Week | Subject |
| 1) | Setting the Scene, Introduction & Welcome |
| 2) | Basics : Fight For Human Rights And Securing Social Justice |
| 3) | Introduction to Principles of Human Rights Law for Advocates and Activists |
| 4) | Introduction to the Principles of Social Justice for Advocates and Activists |
| 5) | Developing the Project Plan Paper Outline and Overview |
| 6) | Advocacy Planning & Strategy Making Part 1: STRATEGY MAKING |
| 7) | Advocacy Planning & Strategy Making Part 1: STRATEGY MAKING |
| 8) | Understanding Nature of Social Change, Conflict & Dispute Management |
| 9) | PRESENTATIONS |
| 10) | PRESENTATIONS |
| 11) | Dynamics Of Creating Social Impact (How Art & Activism intersect) |
| 12) | The Role and Principles Of Creating A Community |
| 13) | Advocacy Planning & Strategy Making Part 2-CAMPAIGNING |
| 14) | Ethics In Advocacy Management And Activism, Review And Discussions |
| Required/Recommended Readings | Articles regarding issues that will be discussed during the lectures will also be provided before the program starts. Derslerde tartışılacak konulara ilişkin makaleler ders öncesi kullanıma açılacaktır. Cyberactivism: Online Activism in Theory and Practice, Martha Mccaughey (Editor), Michael D. Ayers (Editor) Developments in Cross-Cultural Communications, PR and Social Media. Silvia Cambié, Yang-May Influence: The Psychology of Persuasion, Robert B. Cialdini Persuasion and Power: The Art of Strategic Communication by James P. Farwell and John J. Hamre Strategic Communication: The Science Behind the Art by Katie Harrington Confronting Power: The Practice of Policy Advocacy by Jeff Unsicker Advocacy: Championing Ideas and Influencing Others 1st Edition by John A. Daly Policy Change And Learning: An Advocacy Coalition Approach by Paul A. Sabatier and Hank C Jenkins-smith Stir It Up: Lessons in Community Organizing and Advocacy by Rinku Sen The Lobbying and Advocacy Handbook for Nonprofit Organizations by Marcia Avner and Josh Wise Advocacy Practice for Social Justice, by Richard Hoefer Rules for Revolutionaries: How Big Organizing Can Change Everything by Becky Bond and Zack Exley How to Change the World: Social Entrepreneurs and the Power of New Ideas by David Bornstein Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World. Patrick Reinsborough and Doyle Canning Simon Lindgren "New Noise: a cultural sociology of digital disruption" From Poverty to Power: How Active Citizens and Effective States Can Change the World Duncan Green, Mark Fried, Amartya Sen Marrying Arts with Campaigns for Social Change https://www.opensocietyfoundations.org/voices/the-intersection-of-art-and-activism An Investigation of the Intersection between Art and Activismhttps by E Wilcox · 2009, https://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=1280&context=stu_hon_theses | |||||||||||||||
| Teaching Methods | Lecture, Presentations & open class discussion | |||||||||||||||
| Homework and Projects | ||||||||||||||||
| Laboratory Work | ||||||||||||||||
| Computer Use | ||||||||||||||||
| Other Activities | ||||||||||||||||
| Assessment Methods |
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| Course Administration |
ozeli@mef.edu.tr E-Mail: ipekozel@gmail.com Rules for attendance: Attendance is mandatory per university policy. Missing an exam: Per University policy |
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| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 1 | 2 | 2 | 70 | ||
| Laboratory | 14 | 0 | 0 | ||||
| Project | 3 | 7 | 1 | 24 | |||
| Total Workload | 94 | ||||||
| Total Workload/25 | 3.8 | ||||||
| ECTS | 4 | ||||||