FADA 212 Digital Communication IIMEF UniversityDegree Programs ArchitectureGeneral Information For StudentsDiploma SupplementErasmus Policy Statement
Architecture
Bachelor Length of the Programme: 4 Number of Credits: 240 TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF: Level 6

ECTS Course Information Package

School/Faculty/Institute Faculty of Arts, Design and Architecture
Course Code FADA 212
Course Title in English Digital Communication II
Course Title in Turkish Dijital İletişim II
Language of Instruction EN
Type of Course Ters-yüz öğrenme
Level of Course Orta
Semester Spring
Contact Hours per Week
Lecture: Recitation: Lab: Other: 3
Estimated Student Workload 154 hours per semester
Number of Credits 6 ECTS
Grading Mode Standard Letter Grade
Pre-requisites FADA 211 - Digital Communication I
Co-requisites None
Expected Prior Knowledge Basic modelling, basic digital representation tool usage
Registration Restrictions Only Undergraduate Students
Overall Educational Objective To learn to bring architectural representation techniques into the computer realm
Course Description The course focuses on advanced 3D modeling, parametric design tools and advanced digital representation techniques in architectural and interior design. It uses previous basic 3d modelling and representation learnings from FADA 211 course as basis to improve. For this purpose, Rhinoceros 5 is used as a 3D modeling tool together with Grasshopper plugin as a parametric design tool. Different media types are introduced to enrich representation techniques and express the potential of architectural design through various programs: Adobe Premiere for video and motion editing, Adobe Photoshop and Illustrator for image manipulation and diagramming and Adobe Indesign for layouts are used. The application of the techniques will be explicit within a digital premise, which include image manipulation, diagrams and modeling.

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
1) understand the powerful role of digital communication techniques for architectural representation;
2) represent the existing environment by diagrams, mappings, modeling, rendering and graphic presentation qualitatively and quantitatively;
3) express ideas by means of digital graphical methods;
4) use parametric design tools;
5) use renderings and graphic visualization in the digital medium by means of hybrid representations.
Program Learning Outcomes/Course Learning Outcomes 1 2 3 4 5
1) An ability to conceptualize, develop, and implement creative and innovative design solutions across varying scales and complexities, integrating both theoretical and practical aspects of architectural services.
2) An ability of evaluating, applying, and synthesizing technical, aesthetic, and ethical dimensions of architectural knowledge with a scientific and critical approach, ensuring feasible and sustainable outcomes.
3) A competence to analyze historical, cultural, and theoretical contexts of architectural works and environments while fostering an intellectual perspective for critical engagement with global and local issues.
4) A skill in effectively utilizing analog and digital tools, including freehand sketches, digital modeling, and graphical representation techniques, to clearly articulate architectural ideas and processes to a range of audiences.
5) An awareness of and commitment to ethical principles and professional responsibilities by addressing societal needs, promoting environmental sustainability, respecting cultural diversity.
6) An ability to conduct rigorous research, analyze and synthesize data, and apply theories, methods, and intellectual frameworks on design subjects.
7) A commitment to collaborate effectively in interdisciplinary and multicultural environments, showcasing leadership and coordinating efforts among professionals involved in shaping the built environment.

Relation to Program Outcomes and Competences

N None S Supportive H Highly Related
     
Program Outcomes and Competences Level Assessed by
1) An ability to conceptualize, develop, and implement creative and innovative design solutions across varying scales and complexities, integrating both theoretical and practical aspects of architectural services. S Homework
2) An ability of evaluating, applying, and synthesizing technical, aesthetic, and ethical dimensions of architectural knowledge with a scientific and critical approach, ensuring feasible and sustainable outcomes. S Homework
3) A competence to analyze historical, cultural, and theoretical contexts of architectural works and environments while fostering an intellectual perspective for critical engagement with global and local issues. N
4) A skill in effectively utilizing analog and digital tools, including freehand sketches, digital modeling, and graphical representation techniques, to clearly articulate architectural ideas and processes to a range of audiences. H Homework
5) An awareness of and commitment to ethical principles and professional responsibilities by addressing societal needs, promoting environmental sustainability, respecting cultural diversity. N
6) An ability to conduct rigorous research, analyze and synthesize data, and apply theories, methods, and intellectual frameworks on design subjects. S Homework
7) A commitment to collaborate effectively in interdisciplinary and multicultural environments, showcasing leadership and coordinating efforts among professionals involved in shaping the built environment. N
Prepared by and Date TURAN ALTINTAŞ , December 2023
Course Coordinator AKTS1
Semester Spring
Name of Instructor

Course Contents

Week Subject
1) Rhino 3D – Grasshopper – Introduction
2) Rhino 3D – Grasshopper – Adaptation – Math Operations
3) Rhino 3D – Grasshopper – Attractor Point
4) Rhino 3D – Grasshopper – Paneling & Morphing
5) Rhino 3D – Grasshopper – Presentation (Digital Fabrication)
6) Adobe Illustrator & Premiere– Preparing Video Materials and Basic Video
7) Adobe Premiere – Video Editing, Animation - Dynamic Visualizations
8) Rhino 3D – Vray – Advanced Materials – Texture and Mapping
9) Rhino 3D – Vray – Advanced Lighting and Camera
10) Adobe Photoshop – Post Production
11) Adobe Illustrator – Vectoral Drawing and Diagramming
12) Adobe Indesign – Introduction
13) Adobe Indesign – Poster and Booklet Layout
14) Student work presentation and feedback
15) Final Assessment Period
16) Final Assessment Period
Required/Recommended ReadingsRecommended Reading: Schwartz, L (2004) Adobe Photoshop for VFX Artists, Course Technology PTR, New York. Alspach, T (2009) Illustrator CS4 bible, Wiley Pub., Indianapolis. R McNeel & Associates, (2006) Rhinoceros Level 1 Training Manual, Robert McNeel & Assoc, Seattle. R McNeel & Associates, (2006) Rhinoceros Level 2 Training Manual, Robert McNeel & Assoc, Seattle. Chiang C. and Alomar D., (2009), Rendering Plugin For Designers, ASGVIS, U.S.A.
Teaching MethodsIn-class applications, Assignments and student presentations related with different programs and skills. The methodology unfolds the use of Digital Communication to a conceptual manipulation design should engage from the earliest stages of the design process. Through the use of technical drafting and modeling techniques, digital communication also studies rendering and post-processing phase of image and graphic presentation. Across an array of visual representations that include but are not limited to modeling, drafting rendering and graphic design the methods describe the conveyance of ideas and information in forms that can be read or looked upon.
Homework and Projects10 pre-class quiz, 6 assignments (1 as a presentation ) and 1 final submission
Laboratory Work-
Computer UseYes
Other Activities-
Assessment Methods
Assessment Tools Count Weight
Quiz(zes) 10 % 10
Homework Assignments 6 % 60
Final Examination 1 % 30
TOTAL % 100
Course Administration altintast@mef.edu.tr

Student participation will be essential for the visual communication studio. Attending both submissions including the Final Portfolio Submission are crucial elements in the final grade. Late submissions will not be accepted. 70% attendance are compulsory for a successful outcome. Academic Dishonesty and Plagiarism: YÖK Disciplinary Regulation.

ECTS Student Workload Estimation

Activity No/Weeks Hours Calculation
No/Weeks per Semester Preparing for the Activity Spent in the Activity Itself Completing the Activity Requirements
Course Hours 14 1 3 1 70
Homework Assignments 6 8 2 1 66
Final Examination 1 15 2 1 18
Total Workload 154
Total Workload/25 6.2
ECTS 6