| School/Faculty/Institute | Faculty of Economics, Administrative and Social Sciences | |||||
| Course Code | MGMT 344 | |||||
| Course Title in English | E-Commerce | |||||
| Course Title in Turkish | E-Ticaret | |||||
| Language of Instruction | EN | |||||
| Type of Course | Flipped Classroom | |||||
| Level of Course | Intermediate | |||||
| Semester | Fall | |||||
| Contact Hours per Week |
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| Estimated Student Workload | 124 hours per semester | |||||
| Number of Credits | 5 ECTS | |||||
| Grading Mode | Standard Letter Grade | |||||
| Pre-requisites | None | |||||
| Expected Prior Knowledge | Basic concepts of marketing | |||||
| Co-requisites | None | |||||
| Registration Restrictions | Only Undergraduate Students | |||||
| Overall Educational Objective | To learn to understand e-commerce, and how to turn it into a benefit for companies. | |||||
| Course Description | The aim of the e-commerce course is to provide the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies and opportunities in electronic commerce, digital analytics, social communication, distribution, and online payment options. The focus is on innovative strategic thinking with respect to the use of these techniques in successful new business ventures. | |||||
| Course Description in Turkish | E-Ticaret dersinin amacı,elektronik işletme uygulamalarının ortaya çıkmasını ve gelecekteki yönlerini çevreleyen teknolojik kavram ve konuların araçlarını, becerilerini ve anlayışını sağlar. Elektronik ticaret, dijital analitik, sosyal iletişim, dağıtım ve çevrimiçi ödeme seçeneklerinde mevcut işletme modelleri, stratejileri ve fırsatları hakkında bir anlayış geliştirir. Bu tekniklerin başarılı yeni iş girişimlerinde kullanılmasıyla ilgili yenilikçi stratejik düşünmeye odaklanmaktadır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) understand the concepts, dynamics and methods of e-commerce 2) develop, evaluate, and execute comprehensive e-commerce strategies and plans 3) understand how to measure e-commerce efforts and calculate ROI 4) understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy 5) identify the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media 6) comprehend the key elements of a e-commerce strategy |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| 1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | ||||||
| 2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | ||||||
| 3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | ||||||
| 4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | ||||||
| 5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | ||||||
| 6) Internalization and dissemination of professional ethical standards. | ||||||
| 7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | ||||||
| 8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | ||||||
| 9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | ||||||
| 10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | ||||||
| 11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | ||||||
| 12) Ability to acquire knowledge independently, and to plan one’s own learning. | ||||||
| 13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
| 2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
| 3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
| 4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
| 5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
| 6) | Internalization and dissemination of professional ethical standards. | N | |
| 7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
| 8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
| 9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
| 10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
| 11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
| 12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
| 13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
| Prepared by and Date | , May 2023 |
| Course Coordinator | HIZIR KONUK |
| Semester | Fall |
| Name of Instructor |
| Week | Subject |
| 1) | Introduction, History of E-Commerce |
| 2) | Strategies and Business Models for E-Commerce |
| 3) | Building an E-Commerce Presence |
| 4) | Technology Infrastructure for E-commerce |
| 5) | Digital Assets and User Experience |
| 6) | Digital Analytics and Tools |
| 7) | E-commerce Legal Considerations |
| 8) | E-Commerce & Digital Marketing |
| 9) | E-Commerce Payment Systems |
| 10) | E-Commerce Security Systems |
| 11) | E-Commerce Operation Management |
| 12) | Measure & Optimize with Google Analytics |
| 13) | E-Commerce Case Studies |
| 14) | Project Presentations |
| 15) | Final Examination Period |
| 16) | Final Examination Period |
| Required/Recommended Readings | Digital Business and E-Commerce Management 7th Edition,Dave Chaffey, Tanya Hemphill, David Edmundson-Bird Course packet containing cases and notes | ||||||||||||
| Teaching Methods | Videos, PowerPoint presentations for each session, cases and group projects. The students are expected to come each session having read and watched the course material. The course involves cases and projects, students are expected to engage in the class discussion and apply the knowledge acquired in a team setting. | ||||||||||||
| Homework and Projects | The students will be making one presentation as a group at the end of the course. The groups will be formed and the details of the projects will be announced later by the instructor. Each group will have maximum 5 members and each team member will present their part individually. Before the presentations, the group projects have to be submitted as a PPT file within a deadline provided by the instructor. Late assignments will not get full points. | ||||||||||||
| Laboratory Work | None | ||||||||||||
| Computer Use | Each session requires use of Blackboard; therefore, use of computer is a must. | ||||||||||||
| Other Activities | Guest speakers will be invited for giving practical aspects of related theoretical concepts. | ||||||||||||
| Assessment Methods |
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| Course Administration |
bakalo@mef.edu.tr Önder Bakal Office Hours: Tuesday by appointment via email/phone, or usually just after the lecture time Phone: 0 212 395 1350 Email: bakalo@mef.edu.tr In this course, active participation is key to learning and applying, as for a complex and multifaceted concept of strategic management, as new ideas can be generated through questioning, brain storming and discussion. Thus the grading of the class participation will be done based on the quality of active student participation and contribution to in-class activities. Students are expected to attend all sessions and be in class on time. When they cannot attend due to a sickness (which should require a report from a full facility hospital) or an excuse accepted my MEF regulations, they should inform the instructors by mail. As the feedback and questions are very valuable for making the course a distinctive learning experience, students may visit the instructors during office hours or send e mails, for any course related issues. Academic dishonesty and plagiarism will be subject to the YÖK disciplinary regulation. Bu derste, sorgulama, beyin fırtınası ve tartışma yoluyla yeni fikirler üretilebildiğinden, karmaşık ve çok yönlü bir stratejik yönetim kavramı için aktif katılım, öğrenmenin ve uygulamanın anahtarıdır. Böylece derse katılımın notlandırılması, öğrencinin aktif katılımının ve sınıf içi etkinliklere katkısının niteliğine göre yapılacaktır. Öğrencilerin tüm oturumlara katılmaları ve zamanında derste bulunmaları beklenmektedir. Hastalık (tam donanımlı bir hastane raporu gerektirir) veya MEF yönetmeliklerimde kabul edilen bir mazeret nedeniyle katılamayacakları durumlarda, eğitmenlere posta yoluyla bilgi vermeleri gerekmektedir. Geri bildirim ve sorular, kursu farklı bir öğrenme deneyimi haline getirmek için çok değerli olduğundan, öğrenciler dersle ilgili her türlü sorun için mesai saatleri içinde eğitmenleri ziyaret edebilir veya e-posta gönderebilirler. Akademik sahtekarlık ve intihal YÖK disiplin yönetmeliğine tabi olacaktır. |
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| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 2 | 3 | 2 | 98 | ||
| Project | 1 | 20 | 3 | 3 | 26 | ||
| Total Workload | 124 | ||||||
| Total Workload/25 | 5.0 | ||||||
| ECTS | 5 | ||||||