| School/Faculty/Institute | Faculty of Economics, Administrative and Social Sciences | ||||
| Course Code | MKTG 339 | ||||
| Course Title in English | International Marketing | ||||
| Course Title in Turkish | Uluslararası Pazarlama | ||||
| Language of Instruction | EN | ||||
| Type of Course | Flipped Classroom | ||||
| Level of Course | Intermediate | ||||
| Semester | Fall | ||||
| Contact Hours per Week |
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| Estimated Student Workload | 134 hours per semester | ||||
| Number of Credits | 5 ECTS | ||||
| Grading Mode | Standard Letter Grade | ||||
| Pre-requisites |
MKTG 201 - Marketing |
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| Co-requisites | None | ||||
| Expected Prior Knowledge | Basic knowledge of marketing concepts | ||||
| Registration Restrictions | Only Undergraduate Students | ||||
| Overall Educational Objective | To learn and understand the concepts, principles and application of the principles of international marketing strategies and operations. | ||||
| Course Description | This course is designed to serve as an introduction and development to the principles and concepts of international marketing operations practices, and the application of these practices. This course examines our present-day international marketing system from a managerial point of view and has a current events component to help emphasize the international marketing and operations concepts in today’s business world. Subjects covered include international marketing and sales environment, social-cultural-political-legal and regulatory environments, segmentation, targeting and positioning, international market entry strategies, decisions of brand-product-pricing- international marketing communications, importing, exporting operations, sourcing, incoterms, international supply chain management. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Comprehend global marketing operations and logistics concept, objective, scope and its elements 2) Comprehend the interface between international marketing and sales, logistics and other supply chain operations 3) Analyze and assess the international marketplace, the global consumer culture and the increased range of choices in multinational strategy 4) Distinguish and evaluate the impact of global environmental factors (economic, social, legal, and cultural) on marketing decisions such as market entry, product development, pricing, promotion and distribution 5) Analytically and strategically make international market selection and marketing communication decisions |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| 1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | |||||
| 2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | |||||
| 3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | |||||
| 4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | |||||
| 5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | |||||
| 6) Internalization and dissemination of professional ethical standards. | |||||
| 7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | |||||
| 8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | |||||
| 9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | |||||
| 10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | |||||
| 11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | |||||
| 12) Ability to acquire knowledge independently, and to plan one’s own learning. | |||||
| 13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
| 2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
| 3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
| 4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
| 5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
| 6) | Internalization and dissemination of professional ethical standards. | N | |
| 7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
| 8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
| 9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
| 10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
| 11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
| 12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
| 13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
| Prepared by and Date | RÜYA YÜKSEL , May 2023 |
| Course Coordinator | CEYHAN MUTLU |
| Semester | Fall |
| Name of Instructor | Öğr. Gör. IRMAK BAKİOĞLU |
| Week | Subject |
| 1) | Introduction to International Marketing |
| 2) | International Marketing and Trade Environment |
| 3) | International Social and Cultural, Political, Legal, And Regulatory Environments |
| 4) | Importing, Exporting, And Sourcing |
| 5) | Incoterms |
| 6) | International Marketing Channels and Physical Distribution |
| 7) | International Supply Chain Management / Operations and Logistics Management |
| 8) | Segmentation, Targeting, And Positioning |
| 9) | International Market-Entry Strategies: Licensing, Investment, And Strategic Alliances |
| 10) | Brand and Product Decisions in Global Marketing |
| 11) | Pricing Decisions |
| 12) | International Marketing Communications Decisions I: Advertising and Public Relations |
| 13) | International Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, And Special Forms of Marketing |
| 14) | International Marketing and The Digital Revolution |
| 15) | Final Examination Period |
| 16) | Final Examination Period |
| Required/Recommended Readings | Required: Keegan, Warren J. and Mark C. Green (2014), Global Marketing, 9th Edition, Pearson. Recommended: Heizer, Render, Munson (2017) Operations Management: Sustainability and Supply Chain Management, 12th Edition, Global Edition, Pearson. | ||||||||||||||||||
| Teaching Methods | Flipped classroom. Participation, active learning and learning by discussion are essential. Every member of the class is expected to contribute to the subject and freely share her/his knowledge, ideas and questions. Throughout the course, experiential, research-based and reflective teaching strategies are used. Real life case studies, group projects, presentations, in-class discussions, brainstorming and key note speakers will be the essential part of the course. | ||||||||||||||||||
| Homework and Projects | Participants are expected to: study the assigned reading/ videos attend in class or online sessions on time prepare the final project | ||||||||||||||||||
| Laboratory Work | None | ||||||||||||||||||
| Computer Use | Use of personal laptops during regular lectures | ||||||||||||||||||
| Other Activities | None | ||||||||||||||||||
| Assessment Methods |
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| Course Administration |
ruya.yuksel@mef.edu.tr In this course, active participation is key to learning and applying. Thus the grading of the class participation will be done based on the quality of active student participation and contribution to in-class activities. Students are expected to attend all sessions and be in class on time. When they can not attend due to a sickness (which should require a report from a full facility hospital) or an excuse accepted my MEF regulations, they should inform the instructors by mail. As the feedback and questions are very valuable for making the course a distinctive learning experience, students may visit the instructors during office hours or send e mails, for any course related issues. Academic dishonesty and plagiarism will be subject to the YÖK disciplinary regulation. |
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| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 1 | 3 | 56 | |||
| Project | 1 | 20 | 6 | 26 | |||
| Homework Assignments | 9 | 2 | 18 | ||||
| Midterm(s) | 2 | 15 | 2 | 34 | |||
| Total Workload | 134 | ||||||
| Total Workload/25 | 5.4 | ||||||
| ECTS | 5 | ||||||