| School/Faculty/Institute | Faculty of Arts, Design and Architecture | ||||
| Course Code | INT 498 | ||||
| Course Title in English | Management, Marketing and Organization in Interior Design | ||||
| Course Title in Turkish | İç Mekan Tasarımında Yönetim, Pazarlama ve Organizasyon | ||||
| Language of Instruction | EN | ||||
| Type of Course | Lecture | ||||
| Level of Course | Advanced | ||||
| Semester | Fall | ||||
| Contact Hours per Week |
|
||||
| Estimated Student Workload | 126 hours per semester | ||||
| Number of Credits | 5 ECTS | ||||
| Grading Mode | Standard Letter Grade | ||||
| Pre-requisites |
ARC 202 - Architectural Design IV | INT 202 - Interior Design II |
||||
| Expected Prior Knowledge | 4 semesters of design studio | ||||
| Co-requisites | None | ||||
| Registration Restrictions | Only Undergraduate Students | ||||
| Overall Educational Objective | To gain a broad overview of the management, marketing and organization of an interior design project from scratch to the realization. | ||||
| Course Description | The course focuses on interior designers’ potential professional manager roles and seeks to develop awareness in the processes of practice in interior design. The course introduces the phases and milestones of decision-making (such as selection of materials according to space, codes and standards, according to conceptual design and client requirements etc.), managing part holders such as vendors and engineers, preparing targeted representation and finalizing the project. How to manage project related documentation and data to create a portfolio for marketing purposes and build a business image to become a brand and expand a business will further be discussed. | ||||
| Course Description in Turkish | Ders, iç mimarların potansiyel profesyonel yönetici rollerine odaklanır ve iç mimarlıkta uygulama süreçlerinde farkındalık geliştirmeyi amaçlar. Ders, mekân, kod ve standartlara göre malzeme seçimi, kavramsal tasarım ve müşteri gereksinimlerine göre karar verme aşamalarını ve kilometre taşlarını satıcılar ve mühendisler gibi paydaşları yönetme, hedeflenen temsili projeyi hazırlama ve sonuçlandırma aşamalarını tanıtır. Ders kapsamında pazarlama amaçlı portföy ve marka oluşturmak ve iş hacmini genişletmek için projeyle ilgili dokümantasyon ve verilerin nasıl yönetileceği tartışılacaktır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) understand how an interior design project is executed; 2) identify the strategies of a successful business; 3) understand marketing and branding strategies in interior design; 4) analyze the process of design realization; 5) apply different aspects of managing in their own design. |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| 1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | |||||
| 2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | |||||
| 3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | |||||
| 4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | |||||
| 5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | |||||
| 6) Internalization and dissemination of professional ethical standards. | |||||
| 7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | |||||
| 8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | |||||
| 9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | |||||
| 10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | |||||
| 11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | |||||
| 12) Ability to acquire knowledge independently, and to plan one’s own learning. | |||||
| 13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
| 2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
| 3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
| 4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
| 5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
| 6) | Internalization and dissemination of professional ethical standards. | N | |
| 7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
| 8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
| 9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
| 10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
| 11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
| 12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
| 13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
| Prepared by and Date | AYTÜL BARAN , August 2021 |
| Course Coordinator | AKTS1 |
| Semester | Fall |
| Name of Instructor |
| Week | Subject |
| 1) | Introduction a brief introduction to the course / how an interior design project is executed |
| 2) | Communication with Clients creating design brief / representations/ submissions / administrational and legal issues |
| 3) | Managing an Interior Project sequencing and scheduling, monitoring, coordinating, directing, documenting |
| 4) | Design Elements Selection Criteria materials, furniture etc.) (client, user, space and project standards, budget, cost, time, sustainability, and quality requirements) (form, color, light, haptic experience, acoustics, texture.) |
| 5) | Finalizing the Project Application Project Requirements, Site Execution and Control, Styling |
| 6) | Case Study 1 sample project execution |
| 7) | Student Projects Review 1 presentations |
| 8) | Organization in Interior Design Execution consultants, vendors, contractors |
| 9) | Implementing a Marketing Strategy digital, conventional |
| 10) | Case Study 2 successful brands and their approaches/ related reading |
| 11) | An Introduction to Selling Strategic Planning, Keeping up with the Market , Innovations in Interior Design) |
| 12) | Curating A Portfolio |
| 13) | Building A Brand |
| 14) | Student Projects Review 2 final presentations |
| 15) | Final Assessment Period |
| 16) | Final Assessment Period |
| Required/Recommended Readings | |||||||||||||||||||
| Teaching Methods | Flipped classroom, in-class studies, discussions, and lectures. | ||||||||||||||||||
| Homework and Projects | 2 assignments | ||||||||||||||||||
| Laboratory Work | - | ||||||||||||||||||
| Computer Use | yes | ||||||||||||||||||
| Other Activities | - | ||||||||||||||||||
| Assessment Methods |
|
||||||||||||||||||
| Course Administration |
aytulbaran@gmail.com Office: Aytül Baran Özkan Email: aytulbaran@gmail.com Students are required to attend % 70 of the classes in theoretical courses. Consequently, absenteeism exceeding 4 weeks (classes) will result in failure. Academic dishonesty and plagiarism: YÖK Disciplinary Regulation |
||||||||||||||||||
| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 1 | 3 | 1 | 70 | ||
| Homework Assignments | 14 | 4 | 56 | ||||
| Total Workload | 126 | ||||||
| Total Workload/25 | 5.0 | ||||||
| ECTS | 5 | ||||||