| School/Faculty/Institute | Faculty of Economics, Administrative and Social Sciences | |||||
| Course Code | HUM 319 | |||||
| Course Title in English | Media Economics | |||||
| Course Title in Turkish | Medya Ekonomisi | |||||
| Language of Instruction | EN | |||||
| Type of Course | Flipped Classroom | |||||
| Level of Course | Intermediate | |||||
| Semester | Fall | |||||
| Contact Hours per Week |
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| Estimated Student Workload | 125 hours per semester | |||||
| Number of Credits | 5 ECTS | |||||
| Grading Mode | Standard Letter Grade | |||||
| Pre-requisites | None | |||||
| Expected Prior Knowledge | None | |||||
| Co-requisites | None | |||||
| Registration Restrictions | Only undergraduate students | |||||
| Overall Educational Objective | To learn the basics of Media industry and its economic structure. | |||||
| Course Description | This course aims to give specific information about Turkish media industry structure, the historical of economic change, the market structure of media, the difference of media economics from general economics. How do media companies are managed, the political and social influence to media. | |||||
| Course Description in Turkish | Bu ders, Türk medya endüstrisinin yapısı, ekonomik değişimin tarihi, medyanın piyasa yapısı, medya ekonomisinin genel ekonomiden farkları, medya şirketleri nasıl yönetiliyor, medyaya olan politik ve sosyal etkiler konularında temel bilgiler verilmektedir |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Understand the media market of Turkey 2) Comprehend the concentration ratios and market structure of Turkish media market from the past 3) Analyze how media companies are managed and what are the most appropriate models 4) Explain how media industry economy differs from general economy. 5) Understand the effects of politics and other social factors to media industry 6) Analyze how media companies use marketing mix |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| 1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | ||||||
| 2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | ||||||
| 3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | ||||||
| 4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | ||||||
| 5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | ||||||
| 6) Internalization and dissemination of professional ethical standards. | ||||||
| 7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | ||||||
| 8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | ||||||
| 9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | ||||||
| 10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | ||||||
| 11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | ||||||
| 12) Ability to acquire knowledge independently, and to plan one’s own learning. | ||||||
| 13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
| 2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
| 3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
| 4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
| 5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
| 6) | Internalization and dissemination of professional ethical standards. | N | |
| 7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
| 8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
| 9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
| 10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
| 11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
| 12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
| 13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
| Prepared by and Date | MICHAEL KUYUCU , November 2023 |
| Course Coordinator | MICHAEL KUYUCU |
| Semester | Fall |
| Name of Instructor | Prof. Dr. MICHAEL KUYUCU |
| Week | Subject |
| 1) | Media Economics - Definitions and Information about the concept |
| 2) | The main role players in media industry - who does what? |
| 3) | Factors effecting the economy of media industry |
| 4) | The effects of general economy to media economics |
| 5) | Market Structure - market types in media industry- Monopoly , oligopoly, perfect competition |
| 6) | Concatration Rates - CR4/ CR8 calculations |
| 7) | Midterm and Presentatons of Homeworks |
| 8) | Integration in Media - Vertical & Horizontal Integrations |
| 9) | Feasibility in media industry |
| 10) | Feasibility in media industry II |
| 11) | Functions of Media management and their effects to media envoriment |
| 12) | Marketing Mix in Media - Part I |
| 13) | Marketing Mix in Media - Part II |
| 14) | Final Projects and Presentations |
| Required/Recommended Readings | Lecture notes will be given by the instructor before the lecture date weekly base. | ||||||||||||||||||
| Teaching Methods | Lectures (flipped learning) | ||||||||||||||||||
| Homework and Projects | 1 Homework and 1 Project | ||||||||||||||||||
| Laboratory Work | No | ||||||||||||||||||
| Computer Use | |||||||||||||||||||
| Other Activities | |||||||||||||||||||
| Assessment Methods |
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| Course Administration |
kuyucum@mef.edu.tr |
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| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 2 | 2 | 1 | 70 | ||
| Homework Assignments | 3 | 5 | 9 | 42 | |||
| Midterm(s) | 1 | 3 | 2 | 5 | |||
| Final Examination | 1 | 5 | 3 | 8 | |||
| Total Workload | 125 | ||||||
| Total Workload/25 | 5.0 | ||||||
| ECTS | 5 | ||||||