| School/Faculty/Institute |
Faculty of Econ., Admin. and Social Sciences |
| Course Code |
HUM 319 |
| Course Title in English |
Media Economics |
| Course Title in Turkish |
Medya Ekonomisi |
| Language of Instruction |
EN |
| Type of Course |
Flipped Classroom |
| Level of Course |
Intermediate |
| Semester |
Fall |
| Contact Hours per Week |
| Lecture: 3 |
Recitation: |
Lab: |
Other: |
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| Estimated Student Workload |
125 hours per semester |
| Number of Credits |
5 ECTS |
| Grading Mode |
Standard Letter Grade
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| Pre-requisites |
None |
| Expected Prior Knowledge |
None |
| Co-requisites |
None |
| Registration Restrictions |
Only undergraduate students |
| Overall Educational Objective |
To learn the basics of Media industry and its economic structure. |
| Course Description |
This course aims to give specific information about Turkish media industry structure, the historical of economic change, the market structure of media, the difference of media economics from general economics. How do media companies are managed, the political and social influence to media. |
| Course Description in Turkish |
Bu ders, Türk medya endüstrisinin yapısı, ekonomik değişimin tarihi, medyanın piyasa yapısı, medya ekonomisinin genel ekonomiden farkları, medya şirketleri nasıl yönetiliyor, medyaya olan politik ve sosyal etkiler konularında temel bilgiler verilmektedir |
Course Learning Outcomes and Competences
Upon successful completion of the course, the learner is expected to be able to:
1) Understand the media market of Turkey
2) Comprehend the concentration ratios and market structure of Turkish media market from the past
3) Analyze how media companies are managed and what are the most appropriate models
4) Explain how media industry economy differs from general economy.
5) Understand the effects of politics and other social factors to media industry
6) Analyze how media companies use marketing mix
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| Program Learning Outcomes/Course Learning Outcomes |
1 |
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3 |
4 |
5 |
6 |
| 1) Has a broad understanding of economics with a deep exposure to other social sciences and mathematics. |
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| 2) Demonstrates knowledge and skills in understanding the interactions of different areas of economics. |
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| 3) Displays a sound comprehension of microeconomic and macroeconomic theory.
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| 4) Applies economic concepts to solve complex problems and enhance decision-making capability. |
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| 5) Uses quantitative techniques to analyze different economic systems.
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| 6) Applies theoretical knowledge to analyze issues regarding Turkish and global economies. |
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| 7) Demonstrates proficiency in statistical tools and mainstream software programs to process and evaluate economic data. |
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| 8) Behaves according to scientific and ethical values at all stages of economic analysis: data collection, interpretation and dissemination of findings.
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| 9) Uses written and spoken English effectively (at least CEFR B2 level) to exchange scientific information. |
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| 10) Exhibits individual and professional ethical behavior and social responsibility. |
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| 11) Displays learning skills necessary for further study with a high degree of autonomy |
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Relation to Program Outcomes and Competences
| N None |
S Supportive |
H Highly Related |
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Program Outcomes and Competences |
Level |
Assessed by |
| 1) |
Has a broad understanding of economics with a deep exposure to other social sciences and mathematics. |
N |
|
| 2) |
Demonstrates knowledge and skills in understanding the interactions of different areas of economics. |
N |
|
| 3) |
Displays a sound comprehension of microeconomic and macroeconomic theory.
|
N |
|
| 4) |
Applies economic concepts to solve complex problems and enhance decision-making capability. |
N |
|
| 5) |
Uses quantitative techniques to analyze different economic systems.
|
N |
|
| 6) |
Applies theoretical knowledge to analyze issues regarding Turkish and global economies. |
N |
|
| 7) |
Demonstrates proficiency in statistical tools and mainstream software programs to process and evaluate economic data. |
N |
|
| 8) |
Behaves according to scientific and ethical values at all stages of economic analysis: data collection, interpretation and dissemination of findings.
|
N |
|
| 9) |
Uses written and spoken English effectively (at least CEFR B2 level) to exchange scientific information. |
N |
|
| 10) |
Exhibits individual and professional ethical behavior and social responsibility. |
N |
|
| 11) |
Displays learning skills necessary for further study with a high degree of autonomy |
N |
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| Prepared by and Date |
MICHAEL KUYUCU , November 2023 |
| Course Coordinator |
MICHAEL KUYUCU |
| Semester |
Fall |
| Name of Instructor |
Assoc. Prof. Dr. MICHAEL KUYUCU |
Course Contents
| Week |
Subject |
| 1) |
Media Economics - Definitions and Information about the concept |
| 2) |
The main role players in media industry - who does what? |
| 3) |
Factors effecting the economy of media industry |
| 4) |
The effects of general economy to media economics |
| 5) |
Market Structure - market types in media industry- Monopoly , oligopoly, perfect competition |
| 6) |
Concatration Rates - CR4/ CR8 calculations |
| 7) |
Midterm and Presentatons of Homeworks |
| 8) |
Integration in Media - Vertical & Horizontal Integrations |
| 9) |
Feasibility in media industry |
| 10) |
Feasibility in media industry II |
| 11) |
Functions of Media management and their effects to media envoriment |
| 12) |
Marketing Mix in Media - Part I |
| 13) |
Marketing Mix in Media - Part II |
| 14) |
Final Projects and Presentations |
Information Package / Course Catalogue