Psychology | |||||
Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
School/Faculty/Institute | Faculty of Economics, Administrative and Social Sciences | ||||
Course Code | MKTG 344 | ||||
Course Title in English | Entrepreneurial Marketing | ||||
Course Title in Turkish | Girişimci Pazarlama | ||||
Language of Instruction | EN | ||||
Type of Course | Flipped Classroom | ||||
Level of Course | Select | ||||
Semester | Fall | ||||
Contact Hours per Week |
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Estimated Student Workload | 107 hours per semester | ||||
Number of Credits | 5 ECTS | ||||
Grading Mode | Standard Letter Grade | ||||
Pre-requisites |
MKTG 201 - Marketing |
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Expected Prior Knowledge | None | ||||
Co-requisites | None | ||||
Registration Restrictions | None | ||||
Overall Educational Objective | |||||
Course Description | Despite the richness of resources available, most start-up or business ideas fail before they reach a profitable stage. In consideration of this, the module is designed to highlight the possible contemporary issues, challenges, and opportunities that entrepreneurs and small businesses (both B2B and B2C) might face. The class material will focus on tools and techniques to create, manage, and sustain successful business ideas by discussing different marketing platforms, what those offer and what route to pursue. It aims to engage students in a highly dynamic class environment where they are expected to exchange ideas and take part in round table discussions. A combination of reading materials, videos and case studies will be shared with students as well as they will also be expected to bring in such material to the class. Instead of the traditional lecturing style, the classes will be facilitated by the instructor and evolve around round table discussions where everyone is encouraged to share and discuss their opinions. Please note, this class is not designed as a general entrepreneurial module but focuses on solely marketing perspective. | ||||
Course Description in Turkish | Mevcut kaynakların zenginliğine rağmen, çoğu start-up veya girişimci iş fikri kazançlı bir aşamaya ulaşmadan başarısız olur. Bunu göz önünde bulundurarak bu ders, girişimcilerin ve küçük işletmelerin (hem B2B hem de B2C) karşılaşabileceği olası güncel sorunları, zorlukları ve fırsatları öğretmek ve tartışmak için tasarlanmıştır. Ders materyali, farklı pazarlama platformlarını, bunların neler sunduğunu ve izlenecek yolları tartışarak başarılı iş fikirleri yaratmaya, yönetmeye ve sürdürmeye yönelik araçlara ve tekniklere odaklanacaktır. Öğrencilerin fikir alışverişinde bulunmalarının ve tartışmalara aktif katılmalarının beklendiği oldukça dinamik bir sınıf ortamına dahil etmeyi amaçlar. Okuma materyalleri, videolar ve case study çalışmalarından oluşan bir kombinasyon öğrencilerle paylaşılacak ve ayrıca bu tür materyalleri kendilerinin de paylaşmaları beklenecektir. Geleneksel ders verme/anlatma tarzı yerine ders eğitmen moderatörlügünde diyalog halinde, herkesin fikirlerini paylaşmaya ve tartışmaya teşvik edildiği yuvarlak masa tartışmaları etrafında gelişecektir. Lütfen unutmayın, bu ders genel bir girişimcilik modülü olarak tasarlanmamıştır, sadece pazarlama perspektifine odaklanmaktadır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Girişimciliğin sınırlamaları ve fırsatları içerisinde pazarlamanın rolünü anlamak 2) Articulate on the vision, mission, core values, and on how to come up with strategic marketing actions for each step 3) Actively engage in discussions on entrepreneurial marketing 4) Come up with strategic marketing solutions specific for SMEs, start ups, and ventures |
Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 |
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1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | ||||
2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | ||||
3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | ||||
4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | ||||
5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | ||||
6) Internalization and dissemination of professional ethical standards. | ||||
7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | ||||
8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | ||||
9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | ||||
10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | ||||
11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | ||||
12) Ability to acquire knowledge independently, and to plan one’s own learning. | ||||
13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
N None | S Supportive | H Highly Related |
Program Outcomes and Competences | Level | Assessed by | |
1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
6) | Internalization and dissemination of professional ethical standards. | N | |
7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
Prepared by and Date | , |
Course Coordinator | CEYHAN MUTLU |
Semester | Fall |
Name of Instructor | Asst. Prof. Dr. RÜYA YÜKSEL |
Week | Subject |
1) | Introduction |
2) | Idea Development |
3) | Making strategic decisions in competitive markets |
4) | Understanding Consumer Behaviour |
5) | Market & Marketing Research |
6) | Marketing Strategy |
7) | Marketing Strategy |
8) | Integrated Marketing Communications |
9) | Midterm Assessment |
10) | Marketing Plan |
11) | Major roadblocks that companies face |
12) | Assessment Workshop |
13) | Assessment Workshop |
14) | Assessment Workshop |
15) | Final Examination Period |
16) | Final Examination Period |
Required/Recommended Readings | ||||||||||||||||
Teaching Methods | ||||||||||||||||
Homework and Projects | ||||||||||||||||
Laboratory Work | ||||||||||||||||
Computer Use | ||||||||||||||||
Other Activities | ||||||||||||||||
Assessment Methods |
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Course Administration |
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Activity | No/Weeks | Hours | Calculation | ||||
No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
Course Hours | 14 | 2 | 3 | 1 | 84 | ||
Presentations / Seminar | 1 | 6 | 3 | 1 | 10 | ||
Project | 1 | 3 | 9 | 1 | 13 | ||
Total Workload | 107 | ||||||
Total Workload/25 | 4.3 | ||||||
ECTS | 5 |