Information Package / Course Catalogue
MKTG 201 Marketing
MEF University
Degree Programs
Electrical and Electronics Engineering
General Information For Students
Diploma SupplementErasmus Policy Statement
Electrical and Electronics Engineering
Bachelor Length of the Programme: 4 Number of Credits: 240 TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF: Level 6

ECTS Course Information Package

School/Faculty/Institute Faculty of Economics, Administrative and Social Sciences
Course Code MKTG 201
Course Title in English Marketing
Course Title in Turkish Pazarlama
Language of Instruction EN
Type of Course Flipped Classroom
Level of Course Intermediate
Semester Fall
Contact Hours per Week
Lecture: 3 Recitation: Lab: Other:
Estimated Student Workload 131 hours per semester
Number of Credits 5 ECTS
Grading Mode Standard Letter Grade
Pre-requisites BUS 101 - Introduction to Business (Decision Making)
Co-requisites None
Expected Prior Knowledge None
Registration Restrictions Undergraduate Students
Overall Educational Objective To learn the basic concepts of marketing, understand the dynamics of the new, digital, and more engaging marketing environment, and evaluate the importance of creating customer value and establishing customer relationships.
Course Description In today’s digital and connected world, marketing is more important than ever. To serve their target customers and create customer satisfaction and loyalty, brands must create their unique value propositions and build strong bonds with their customers. Creating customer value and engagement are the two key elements of a good marketing strategy. In this context, this course focuses on the basic concepts of marketing, emphasizes the importance of understanding the consumer needs and wants, and considering consumers as the center of business decisions.

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
1) understand the marketing process
2) know the importance of the marketing strategy for an organization
3) understand the process of analyzing the marketing environment
4) understand the basic characteristics of buyer behavior
5) analyze the basic elements of promotion and marketing offerings
6) design a simple marketing plan
7) know the importance of customer satisfaction and engagement
8) offer solutions to support sustainability via marketing
Program Learning Outcomes/Course Learning Outcomes 1 2 3 4 5 6 7 8
1) An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
2) An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
3) An ability to communicate effectively with a range of audiences
4) An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
5) An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
6) An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
7) An ability to acquire and apply new knowledge as needed, using appropriate learning strategies

Relation to Program Outcomes and Competences

N None S Supportive H Highly Related
     
Program Outcomes and Competences Level Assessed by
1) An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics N
2) An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors S Participation
3) An ability to communicate effectively with a range of audiences S Participation
4) An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts N
5) An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives S Participation
6) An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions N
7) An ability to acquire and apply new knowledge as needed, using appropriate learning strategies S Participation
Prepared by and Date ŞİRİN GİZEM KÖSE , May 2023
Course Coordinator CEYHAN MUTLU
Semester Fall
Name of Instructor

Course Contents

Week Subject
1) Introduction to the Course
2) Marketing: Creating Customer Value and Engagement
3) Company and Marketing Strategy
4) Analyzing the Marketing Environment
5) Consumer Markets and Buyer Behavior
6) Consumer Value Driven Marketing Strategy: Creating Value for Target Customers
7) Products, Services and Brands: Building Customer Value
8) Midterm
9) Developing New Products and Managing the Product Life Cycle
10) Pricing: Understanding and Capturing Customer Value
11) Marketing Channels: Delivering Customer Value
12) Integrated Marketing Communications
13) Direct, Online, Social Media and Mobile Marketing
14) Sustainable Marketing, Social Responsibility, and Ethics
15) Final Project Period
16) Final Project Period
Required/Recommended ReadingsKotler, P., & Armstrong, G. (2023). Principles of Marketing, Global Ed. 19e, Pearson Education. (Available Online)
Teaching MethodsThe instructor will summarize and explain the key concepts regarding each week’s topic. Students are expected to actively participate in class discussions. With videos, case studies, and real-life examples, the students will have the chance to expand their perspectives on marketing. Students are expected to share their opinions, ideas, and questions in class. The instructor will facilitate learning as the responsibility of learning falls mainly on students by reading, analyzing, searching for examples, and working with classmates.
Homework and ProjectsThe details of the assignments and presentations will be announced.
Laboratory WorkNone
Computer UseTechnology requirements: MEF University Learning Management System, BlackBoard Collaborate, and other online resources or websites that will be announced or used during the lecture.
Other ActivitiesNone
Assessment Methods
Assessment Tools Count Weight
Attendance 1 % 10
Application 1 % 20
Project 1 % 40
Midterm(s) 1 % 30
TOTAL % 100
Course Administration koseg@mef.edu.tr

This is a flipped course where each student is expected to read assigned material and watch videos in advance, follow class and Blackboard, and actively participate. According to MEF University regulations, officially excused absences from exams and assessments must be submitted to the faculty within 3 business days after the exam via the following link: https://www.cognitoforms.com/MEFUniversity/MazeretBildirimFormu. If you have any questions, please contact our faculty secretary, Selin Taşçı. Academic integrity: All students of MEF University are expected to be honest and comply with academic integrity. Students are expected to do their own work and neither give nor receive unauthorized assistance. Disciplinary procedures are carried out in accordance with Article 54 of the Higher Education Law No. 2547. IMPORTANT: As stated in the "Attendance to Courses and Practices (Article 24)" section of the MEF University Undergraduate Rules and Regulations, students are required to attend at least 70% of the courses and participate in all exams and other activities determined by the course instructor, in accordance with the principles set by the Council of Higher Education. Within the framework of MEF University's Artificial Intelligence Policy, it is aimed to integrate artificial intelligence into educational processes and promote its ethical use.

ECTS Student Workload Estimation

Activity No/Weeks Hours Calculation
No/Weeks per Semester Preparing for the Activity Spent in the Activity Itself Completing the Activity Requirements
Course Hours 14 2 3 1 84
Project 1 10 2 12
Homework Assignments 2 10 2 24
Midterm(s) 1 10 1 11
Total Workload 131
Total Workload/25 5.2
ECTS 5