Information Package / Course Catalogue
| Psychology | |||||
| Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
Ders Genel Tanıtım Bilgileri
| School/Faculty/Institute | Faculty of Economics, Administrative and Social Sciences | ||||
| Course Code | MKTG 343 | ||||
| Course Title in English | Sustainable Marketing | ||||
| Course Title in Turkish | Sürdürülebilir Pazarlama | ||||
| Language of Instruction | EN | ||||
| Type of Course | Flipped Classroom | ||||
| Level of Course | Introductory | ||||
| Semester | Fall | ||||
| Contact Hours per Week |
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| Estimated Student Workload | 121 hours per semester | ||||
| Number of Credits | 5 ECTS | ||||
| Grading Mode | Standard Letter Grade | ||||
| Pre-requisites |
MKTG 201 - Marketing |
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| Expected Prior Knowledge | None | ||||
| Co-requisites | None | ||||
| Registration Restrictions | Only Undergraduate Students | ||||
| Overall Educational Objective | To learn to create a positive impact on society and the environment through sustainable marketing learning, act in a way that advances the economic success of an organization, and help to emerge a society that values and practices social and environmental sustainability in all its behaviors. | ||||
| Course Description | The course includes developing sustainable business models to promote innovation and gain competitive advantage, using sustainability principles to provide leadership in the design of products and building value chains, understanding sustainable consumer behavior and communicating sustainable value propositions. | ||||
| Course Description in Turkish | Inovasyonu teşvik etmek ve rekabet avantajı sağlamak için sürdürülebilir iş modelleri geliştirmeyi, ürünlerin tasarımında ve değer zincirlerinin oluşturulmasında liderlik sağlamak için sürdürülebilirlik ilkelerini kullanmayı, sürdürülebilir tüketici davranışını anlamayı ve sürdürülebilir değer önermelerini iletmeyi kapsamaktadır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) understand the basic concepts of sustainable marketing 2) identify sustainable marketing opportunities, integrate them into marketing strategy and develop specific marketing tactics and practices 3) apply sustainable marketing principles in an entrepreneurial context 4) use sustainability principles to provide leadership in product design and value chain building 5) consider social, economic and environmental goals when developing marketing plans |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| 1) Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | |||||
| 2) Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | |||||
| 3) Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | |||||
| 4) Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | |||||
| 5) Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | |||||
| 6) Internalization and dissemination of professional ethical standards. | |||||
| 7) Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | |||||
| 8) Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | |||||
| 9) Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | |||||
| 10) Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | |||||
| 11) Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | |||||
| 12) Ability to acquire knowledge independently, and to plan one’s own learning. | |||||
| 13) Demonstration of advanced competence in the clarity and composition of written work and presentations. |
Relation to Program Outcomes and Competences
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Thorough knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology. | N | |
| 2) | Understanding of and ability to apply essential research methods in psychology, including research design, data analysis, and data interpretation. | N | |
| 3) | Competence to use critical and creative thinking, skeptical inquiry and a scientific approach to solving problems related to behavior and mental processes. | H | Exam,HW,Participation |
| 4) | Understanding and ability to apply psychological principles, skills and values in personal, social, and organizational contexts. | N | |
| 5) | Ability to weigh evidence, to tolerate ambiguity, and to reflect other values that underpin psychology as a discipline. | N | |
| 6) | Internalization and dissemination of professional ethical standards. | N | |
| 7) | Demonstration of competence in information technologies, and the ability to use computer and other technologies for purposes related to the pursuit of knowledge in psychology and the broader social sciences. | N | |
| 8) | Skills to communicate the knowledge of psychological science effectively, in a variety of formats, in both Turkish and in English (in English, at least CEFR B2 level). | N | |
| 9) | Recognition, understanding, and respect for the complexity of sociocultural and international diversity. | S | Participation |
| 10) | Recognition for the need for, and the skills to pursue, lifelong learning, inquiry, and self-improvement. | S | HW,Participation |
| 11) | Ability to formulate critical hypotheses based on psychological theory and literature, and design studies to test those hypotheses. | N | |
| 12) | Ability to acquire knowledge independently, and to plan one’s own learning. | S | Exam,HW |
| 13) | Demonstration of advanced competence in the clarity and composition of written work and presentations. | H | Exam,HW |
| Prepared by and Date | ŞİRİN GİZEM KÖSE , May 2023 |
| Course Coordinator | ŞİRİN GİZEM KÖSE |
| Semester | Fall |
| Name of Instructor | Asst. Prof. Dr. ŞİRİN GİZEM KÖSE |
Course Contents
| Week | Subject |
| 1) | An Introduction to Sustainable Marketing |
| 2) | Sustainable Marketing Strategy |
| 3) | Ethical Dimensions of Sustainable Marketing |
| 4) | The Marketing Environment and Processes |
| 5) | Consumer Behavior and Sustainable Marketing |
| 6) | Measurement and Research for Sustainable Marketing |
| 7) | Market Segmentation, Targeting, and Positioning for Sustainability |
| 8) | Global Problems, Global Opportunities |
| 9) | Sustainable Products and Services |
| 10) | Sustainable Branding and Packing |
| 11) | Marketing Channels: Sustainability in the Value Chain |
| 12) | Sustainable Pricing |
| 13) | Sustainable Marketing Communication |
| 14) | Sustainability in the Promotion Mix–Methods, Media, and Customer Relationships |
| 15) | Final Projects Period |
| 16) | Final Projects Period |
| Required/Recommended Readings | Diane Martin, John Schouten, “Sustainable Marketing”, Pearson New International Edition. | |||||||||||||||
| Teaching Methods | The instructor will summarize and explain the key concepts regarding each week’s topic. Students are expected to actively participate in class discussions. Exams will mostly consist of multiple-choice questions that will attempt to test the ability to organize, synthesize, and apply the topics and related materials previously covered in the class. With videos, case studies and real-life examples the students will have the chance to expand their perspectives of marketing and sustainable consumption. Students are expected to share their opinions, ideas and questions in class. | |||||||||||||||
| Homework and Projects | Students will make two group presentations. The details of the projects will be announced by the instructor. | |||||||||||||||
| Laboratory Work | ||||||||||||||||
| Computer Use | Personal laptop | |||||||||||||||
| Other Activities | ||||||||||||||||
| Assessment Methods |
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| Course Administration |
koseg@mef.edu.tr Students can send an e-mail or contact the instructor on office hours. E-mail: koseg@mef.edu.tr Students are expected to attend all sessions timely. In case they cannot attend, students must inform the lecturer with an e-mail regarding emergency situations, health problems that can be supported by reports, or other excuses that are eligible to MEF University regulations. Academic dishonesty and plagiarism will be subject to the YÖK disciplinary regulation. |
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ECTS Student Workload Estimation
| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 2 | 3 | 1 | 84 | ||
| Presentations / Seminar | 2 | 5 | 2 | 14 | |||
| Midterm(s) | 1 | 6 | 2 | 8 | |||
| Final Examination | 1 | 12 | 3 | 15 | |||
| Total Workload | 121 | ||||||
| Total Workload/25 | 4.8 | ||||||
| ECTS | 5 | ||||||