Information Package / Course Catalogue
| Business Administration | |||||
| Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
Ders Genel Tanıtım Bilgileri
| School/Faculty/Institute | Faculty of Econ., Admin. and Social Sciences | |||||
| Course Code | ENTR 301 | |||||
| Course Title in English | Entrepreneurship | |||||
| Course Title in Turkish | Girişimcilik | |||||
| Language of Instruction | EN | |||||
| Type of Course | Flipped Classroom | |||||
| Level of Course | Intermediate | |||||
| Semester | Fall | |||||
| Contact Hours per Week |
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| Estimated Student Workload | 128 hours per semester | |||||
| Number of Credits | 5 ECTS | |||||
| Grading Mode | Standard Letter Grade | |||||
| Pre-requisites |
BUS 101 - Introduction to Business (Decision Making) BUS 101 - Introduction to Business (Decision Making) |
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| Expected Prior Knowledge | Basic understanding of business operations | |||||
| Co-requisites | None | |||||
| Registration Restrictions | Basic understanding of business operations | |||||
| Overall Educational Objective | To learn the main topics related with entrepreneurship, to form a knowledge base about founding a new venture, to think about, discuss and present one’s own start-up ideas in the classroom environment. | |||||
| Course Description | The course mainly focuses on introducing the students with the experience of creating and growing new ventures as well as finding creative ways to start ups’ challenges, by analyzing real life examples and meeting with start-up founders in person. Throughout the course, the students will be working individually or in groups on "how to start a start-up from scratch” by focusing on their own ideas of a new product, service or process and will learn to present their start up ideas by using a business model canvas. At the end of the semester, they will make presentations for pitching those ideas in the classroom. As entrepreneurship is a career opportunity for students coming from a broad range of disciplines, the course will not be limited to students of Business and Economics only. Instead, the students with the basic knowledge on business related concepts will be able to attend the course. | |||||
| Course Description in Turkish | Bu ders esas olarak öğrencilerin yeni girişim yaratma ve büyütme deneyimlerine odaklı olarak tasarlanmıştır. Ayrıca, ders içeriğinde yeni girişimlerin hayatta kalma ve büyüme yolunda karşılaştıkları problemler de gerçek hayattaki örnekler ışığında detaylı olarak incelenecektir. Dönem boyunca öğrenciler, “Bir girişim fikri ilk adımından itibaren nasıl bulunur ve geliştirilir?” sorusuna, kendi ürün, hizmet veya süreç yaratımı ile ilgili yeni girişim fikirlerini mercek altına alınarak yanıt arayacaklardır. Bu noktada, öğrenciler tarafından bulunacak yaratıcı girişim fikirleri, iş modeli kanvası kullanılarak sınıfta sunulacaktır. Girişimcilik kariyerine özellikle son yıllarda artan oranlarda her disiplinden öğrencinin ilgi göstermesinden dolayı, sadece işletme veya ekonomi alanından değil, genel işletme kavramlarına hakim olan farklı disiplinlerden öğrenciler de katılabileceklerdir. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) explain an organization’s business model from market 2) apply fundamental business concepts to analyze a company 3) apply principles of customer development to startup ideas; 4) design a prototype from scratch using relevant tools in communicating vision/value proposition to customers and investors 5) organize and deliver effective written and verbal communications 6) function effectively and evaluate the composition, organization, and performance of a team. |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| 1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | ||||||
| 2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | ||||||
| 3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | ||||||
| 4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | ||||||
| 5) Demonstrates individual and professional ethical behavior and social responsibility | ||||||
| 6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | ||||||
| 7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | ||||||
| 8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | ||||||
| 9) Displays computer proficiency to support problem solving and decision-making | ||||||
| 10) Demonstrates teamwork, leadership, and entrepreneurial skills | ||||||
| 11) Displays learning skills necessary for further study with a high degree of autonomy |
Relation to Program Outcomes and Competences
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | S | Project |
| 2) | Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | S | Project |
| 3) | Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | H | Exam |
| 4) | Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | S | Project |
| 5) | Demonstrates individual and professional ethical behavior and social responsibility | N | Project |
| 6) | Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | S | Project |
| 7) | Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | H | Project |
| 8) | Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | N | Project |
| 9) | Displays computer proficiency to support problem solving and decision-making | S | Project |
| 10) | Demonstrates teamwork, leadership, and entrepreneurial skills | H | Project |
| 11) | Displays learning skills necessary for further study with a high degree of autonomy | S | Project |
| Prepared by and Date | MURAT TORTOPOGLU , June 2018 |
| Course Coordinator | CEYHAN MUTLU |
| Semester | Fall |
| Name of Instructor | Öğr. Gör. METİN YILMAZ |
Course Contents
| Week | Subject |
| 1) | Lecture: Introduction to the course What is: - Business - Entrepreneurship - The difference between Startup and a Company - New Venture Creation Process Workshop: New Business Model Generation - Introduction to Business Model Canvas and Lean Startup approach |
| 2) | Workshop: Ideation |
| 3) | Workshop: Primary Market Research |
| 4) | Project Presentation : Problem Validation Lecture: Product Development - Use Case definition |
| 5) | Lecture: Experiment Design Workshop: Product Development - High Level Product Specification |
| 6) | Workshop: Competitive Strategy Development |
| 7) | Lecture: Sales and Distribution Guest Speakers (Founder) |
| 8) | Lecture: Revenue Models and pricing Lecture: Finance for Entrepreneurs |
| 9) | Lecture: Finance for Entrepreneurs Guest Speaker (Founder) |
| 10) | Midterm |
| 11) | Project Presentation: Solution Validation Lecture: Fundraising For Startups |
| 12) | Lecture: Investor Pitch Deck Guest Speakers (Angel Investor and Venture Capitalist) |
| 13) | Lecture: Metrics for Startups Guest Speaker (Founder) |
| 14) | Lecture: Managing Startups |
| 15) | Final Examination Period |
| 16) | Final Examination Period |
| Required/Recommended Readings | The reading materials (notes, files, etc.) for each session will be uploaded to blackboard. The information about accessing materials with copyrights will be provided by the instructor. Course Textbooks: • Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Bill Aulet • Disciplined Entrepreneurship Workbook, Bill Aulet Recommended readings: • The Start-up Owner’s Manual: Steve Blank and Bob Dorf (2012). K&S Ranch, Inc. Publishers. • Business Model Generation, Alexander Osterwalder, Yves Pigneur (Preview version is on BB, you don’t need to purchase) • Value Proposition Design, Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith (Preview version is on BB, you don’t need to purchase) • https://steveblank.com/ blog and Resources for Entrepreneurs section • https://stratechery.com/ (Ben Thompson. Who knows one post can be used as a midterm exam case) • http://blog.strategyzer.com/ • https://www.cbinsights.com/research/ and blog • Twenty Minutes VC Podcast http://www.thetwentyminutevc.com/ • Masters of Scale Podcast https://mastersofscale.com | ||||||||||||||||||
| Teaching Methods | As in all MEF courses, teaching methods and strategies are selected to create a democratic learning community in which you will learn from one another, from inquiry, research and practice. Every member of the class is expected to freely share her/his knowledge, ideas and questions with the group without any concern. Throughout the course, experiential, constructivist, research-based and reflective teaching strategies are used. In all kinds of teaching and learning activities, student participation, active learning and learning by doing are essential. In this course, practical learning methods and strategies will be dominant in shapes of interactive studies, discussions, individual or group presentations and key-note speaker lectures in order to enhance the understanding and application of the entrepreneurial activities. | ||||||||||||||||||
| Homework and Projects | Midterm will be on mapping business models from an analyst report. financial documents (very basic level), ability to formulate a business model, design experiments. In midterm 1-2 real case (a blog post will be supplied and students will map the company’s business model and design some experiments for the startup/company. Homework and final project will be on a startup idea where students will form Team of 2 groups. They will describe the problem/solution and business opportunity. Than they will start validating their assumptions by talking to real customers, then making prototypes (landing pages, etc.). Final will be their investor presentations where they will be pitching their startup idea. | ||||||||||||||||||
| Laboratory Work | None | ||||||||||||||||||
| Computer Use | Personal Laptops | ||||||||||||||||||
| Other Activities | Visiting industry fairs or events where potential customers talk about their problems. | ||||||||||||||||||
| Assessment Methods |
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| Course Administration |
tortopoglum@mef.edu.tr 0 531 212 11 14 Instructor’s office: Only online meetings with prior confirmation. |
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ECTS Student Workload Estimation
| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 2 | 3 | 1 | 84 | ||
| Presentations / Seminar | 2 | 20 | 2 | 44 | |||
| Total Workload | 128 | ||||||
| Total Workload/25 | 5.1 | ||||||
| ECTS | 5 | ||||||