Information Package / Course Catalogue
| Business Administration | |||||
| Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
Ders Genel Tanıtım Bilgileri
| School/Faculty/Institute | Faculty of Econ., Admin. and Social Sciences | ||||
| Course Code | MGMT 332 | ||||
| Course Title in English | Case Studies in Entrepreneurship | ||||
| Course Title in Turkish | Girişimcilikte Vaka Çalışmaları | ||||
| Language of Instruction | EN | ||||
| Type of Course | Flipped Classroom | ||||
| Level of Course | Intermediate | ||||
| Semester | Spring | ||||
| Contact Hours per Week |
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| Estimated Student Workload | 122 hours per semester | ||||
| Number of Credits | 5 ECTS | ||||
| Grading Mode | Standard Letter Grade | ||||
| Pre-requisites |
BUS 101 - Introduction to Business (Decision Making) |
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| Expected Prior Knowledge | Basic concepts of entreprenership | ||||
| Co-requisites | None | ||||
| Registration Restrictions | None | ||||
| Overall Educational Objective | |||||
| Course Description | Throughout the course, students will be able to master their skills about writing case studies from real-life success stories, with the mentorship of Endeavor specialists, which can be used by other entrepreneurship education facilities in the future. For achieving learning objectives, the course will entail a set of related videos, readings, lectures, problem-solving activities and creative processes as well as interactions with real life businesses. Thus, you will be able to grasp the key issues of start ups whereas with case studies and discussions, you will find the opportunity to expand your perspectives and apply the theoretical knowledge to real life situations. | ||||
| Course Description in Turkish | Kurs boyunca öğrenciler, gelecekte diğer girişimcilik eğitim kurumlarında da kullanılabilecek olan Endeavour uzmanlarının mentorluğu ile gerçek hayattan başarı hikayelerinden örnek olay yazma becerilerinde ustalaşabilecekler. Öğrenme hedeflerine ulaşmak için kurs, gerçek hayattaki işletmelerle etkileşimlerin yanı sıra bir dizi ilgili video, okuma, ders, problem çözme etkinliği ve yaratıcı süreçleri içerecektir. Böylece start-up'ların kilit noktalarını kavrayabilecek, vaka çalışmaları ve tartışmalarla bakış açınızı genişletme ve teorik bilgileri gerçek yaşam durumlarına uygulama fırsatı bulacaksınız. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Analyze the foundation processes of start-ups, starting with opportunity recognition and ending with establishment of the company 2) Conduct structured interviews with start-up founders for collecting case data for the specific best practice 3) Master basic skills about writing cases from best practices, with the mentorship of Endeavor specialists 4) Understand the basic methods of evaluating start-up business models |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| 1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | ||||
| 2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | ||||
| 3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | ||||
| 4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | ||||
| 5) Demonstrates individual and professional ethical behavior and social responsibility | ||||
| 6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | ||||
| 7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | ||||
| 8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | ||||
| 9) Displays computer proficiency to support problem solving and decision-making | ||||
| 10) Demonstrates teamwork, leadership, and entrepreneurial skills | ||||
| 11) Displays learning skills necessary for further study with a high degree of autonomy |
Relation to Program Outcomes and Competences
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | S | HW |
| 2) | Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | S | Presentation |
| 3) | Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | H | Presentation |
| 4) | Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | S | |
| 5) | Demonstrates individual and professional ethical behavior and social responsibility | N | |
| 6) | Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | N | |
| 7) | Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | H | Exam |
| 8) | Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | H | Presentation |
| 9) | Displays computer proficiency to support problem solving and decision-making | H | |
| 10) | Demonstrates teamwork, leadership, and entrepreneurial skills | S | |
| 11) | Displays learning skills necessary for further study with a high degree of autonomy | N | Exam |
| Prepared by and Date | HANDE KARADAĞ , May 2023 |
| Course Coordinator | CEYHAN MUTLU |
| Semester | Spring |
| Name of Instructor | Assoc. Prof. Dr. HANDE KARADAĞ |
Course Contents
| Week | Subject |
| 1) | Annotated Template and Start up Selection |
| 2) | Sample Case Analysis 1 |
| 3) | Sample Case Analysis 2 |
| 4) | Interview Techniques Questionnaire |
| 5) | Case-Writing Techniques Case Dissolution (sample case) Companies Assigned Assignment for the next session: Do a preliminary research about: Part 1: Who is the entrepreneur and what is the inspiration for the idea (story?) Part 2: Market (size and attributes, competiton, customer segments and attributes) Part 3: Products and services (Value proposition, prices) Part 4: Key Activities |
| 6) | Presentation of assignments Business Model Exercise of the companies and their pitches |
| 7) | Annotated Template and Part 1 & Part 2 (in class study – writing the case) |
| 8) | Part 3 & 4 (in class study – writing the case) Assignment: Interview with the entrepreneurs (story of thye entrepreneur, case data update study with the entrepreneur) |
| 9) | Interview insights and materials (videos etc.)Revision of the cases according to interview results What is a dilemma? Assignment: Think about the dilemmas |
| 10) | Potential dilemma in class study Assignment: Interview with the entrepreneurs about 3 dilemmas |
| 11) | Entrepreneurs’ Dilemma 1 Analysis and Writing |
| 12) | Entrepreneurs’ Dilemma 2 Analysis and Writing |
| 13) | Entrepreneurs’ Dilemma 3 Analysis and Writing |
| 14) | Project Presentations / Feedbacks & Revisions |
| 15) | Final Project Presentations & Feedback (Endeavor jury?) |
| 16) | Delivery of the Cases and Video Materials |
| Required/Recommended Readings | While there is no textbook for this course, the following reading materials are suggested: Writing Cases (Fourth edition), Michiel R Leenders, James A Erskine and Louise A Mauffette-Leenders, Leenders and Associates Inc. Teaching with Cases (Third edition), James A Erskine, Michiel R Leenders and Louise A Mauffette-Leenders, Leenders and Associates Inc. Learning with Cases (fourth edition) , Louise A Mauffette-Leenders, James A Erskine and Michiel R Leenders, Leenders and Associates Inc. Teaching & Writing Cases: A Practical Guide, John Heath, The Case Centre The Case Writing Workbook, A Self-Guided Workshop, Gina Vega, ME Sharpe (2013). | ||||||||||||
| Teaching Methods | Within the course, a mix of various learning methods including case studies, group discussions, interviews with start-up founders, individual and group presentations, case-writing sessions and key-note addresses will be utilized. The students will be working individually or in groups on "how to start a start-up from scratch” best practices by focusing on different entrepreneurial cases and methods, such as creating a business model canvas or another annotated template, learning the techniques for interviewing start-up founders, analyzing real-life cases within the local context and preparing presentations to pitch those selected examples in the classroom environment. As this is an important topic for a broad range of disciplines, is will not be limited to students of Business and Economics only. Instead, the students with the basic knowledge on business model development will be able to attend the course. Co-instructors of this course will supplied by Endeavor, which is one of the most distinguished entrepreneurship associations on the global basis. Therefore, the technical know-how of Endeavor and the detailed information about best practices of Endeavor entrepreneurs will be shared with MEF students, throughout the course. | ||||||||||||
| Homework and Projects | |||||||||||||
| Laboratory Work | |||||||||||||
| Computer Use | |||||||||||||
| Other Activities | |||||||||||||
| Assessment Methods |
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| Course Administration |
karadagh@mef.edu.tr |
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ECTS Student Workload Estimation
| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 2 | 3 | 1 | 84 | ||
| Presentations / Seminar | 2 | 16 | 2 | 1 | 38 | ||
| Total Workload | 122 | ||||||
| Total Workload/25 | 4.9 | ||||||
| ECTS | 5 | ||||||