Information Package / Course Catalogue
FADA 111 Visual Communication I
MEF University
Degree Programs
Business Administration
General Information For Students
Diploma SupplementErasmus Policy Statement
Business Administration
Bachelor Length of the Programme: 4 Number of Credits: 240 TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF: Level 6

ECTS Course Information Package

School/Faculty/Institute Faculty of Arts, Design and Architecture
Course Code FADA 111
Course Title in English Visual Communication I
Course Title in Turkish Görsel İletişim I
Language of Instruction EN
Type of Course Ters-yüz öğrenme
Level of Course Başlangıç
Semester Spring
Contact Hours per Week
Lecture: Recitation: Lab: Other: 4
Estimated Student Workload 100 hours per semester
Number of Credits 4 ECTS
Grading Mode Standard Letter Grade
Pre-requisites None
Co-requisites None
Expected Prior Knowledge None
Registration Restrictions Only Undergraduate Students
Overall Educational Objective To learn to communicate visually and to use operative actions as tools for designing and communicating a space.
Course Description The act of visual communication is an extremely powerful process in terms of architectural design. By following an array of layers which include sketching and modeling techniques, spatial relations, effects, environmental strategies and social strategies, form set of exercises that trigger the notion of design awareness. Trying to arrive to design awareness is a sort of analysis, which one immediately makes, as the analysis focuses and produces both models and diagrams and sketches of geometries, materials, colors, circulation… These representations are not only quantifications but also qualifications of existing components of space. Simultaneously these operational actions abstract the notion of spatial formation to its most essential terms, allowing a clear and expressive approach in the generation, and illustration of abstract spatial intentions, demonstrating increased critical thinking skills.

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
1) understand the powerful role of visual communication techniques for architectural representation;
2) represent qualities and quantitites of the existing environment by freehand sketches, diagrams, mappings;
3) express ideas by means of freehand graphical methods;
4) read technical drawings and represent the design by technical drawings;
5) use the graphics to produce publication in digital medium by means of hybrid representations.
Program Learning Outcomes/Course Learning Outcomes 1 2 3 4 5
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability
5) Demonstrates individual and professional ethical behavior and social responsibility
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting
9) Displays computer proficiency to support problem solving and decision-making
10) Demonstrates teamwork, leadership, and entrepreneurial skills
11) Displays learning skills necessary for further study with a high degree of autonomy

Relation to Program Outcomes and Competences

N None S Supportive H Highly Related
     
Program Outcomes and Competences Level Assessed by
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences N
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors N
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects N
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability N
5) Demonstrates individual and professional ethical behavior and social responsibility N
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues N
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions S Sunum
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting S Derse Katılım
9) Displays computer proficiency to support problem solving and decision-making N
10) Demonstrates teamwork, leadership, and entrepreneurial skills S Derse Katılım
11) Displays learning skills necessary for further study with a high degree of autonomy S Derse Katılım
Prepared by and Date , June 2022
Course Coordinator AKTS1
Semester Spring
Name of Instructor Öğr. Gör. DİDEM SAĞLAM

Course Contents

Week Subject
1) Blind Contour Portrait Drawing
2) Fragmented Drawing: Dots
3) Surface Drawing: Intersecting Lines
4) Topographic Drawing: Parallel Lines
5) Surface Painting: Surface Erasing
6) Printing Landscape
7) Relational Surface: Paper Collage
8) Drawing the Invisible
9) Representing Movement
10) Writing as an Image
11) Diagrams
12) Perspective: Stop-motion
13) X-Ray Drawings
14)
Required/Recommended Readings
Teaching MethodsThe course will have presentations by the instructor as well as extensive discussion by the class. The course follows the ‘Flipped classroom’ model, with all the presentations pre-recorded and available to the learners prior to class.
Homework and ProjectsAssignments, Sketchbook and Portfolio
Laboratory Work-
Computer UseYes
Other ActivitiesFieldtrip
Assessment Methods
Assessment Tools Count Weight
Attendance 1 % 5
Application 1 % 65
Paper Submission 1 % 10
Final Examination 1 % 20
TOTAL % 100
Course Administration avcio@mef.edu.tr
-
Office: Ozan Avcı Block A, Room 514 Email: avcio@mef.edu.tr This course will engage demonstrations, lectures, exercises, critiques and studio discussions. Verbal feedback and instruction will be given during class time on assigned exercises. Academic Dishonesty and Plagiarism: YÖK Disciplinary Regulation.

ECTS Student Workload Estimation

Activity No/Weeks Hours Calculation
No/Weeks per Semester Preparing for the Activity Spent in the Activity Itself Completing the Activity Requirements
Course Hours 14 0 1 14
Homework Assignments 14 0 4 56
Paper Submission 1 15 15
Final Examination 1 15 15
Total Workload 100
Total Workload/25 4.0
ECTS 4