Information Package / Course Catalogue
MGMT 344 E-Commerce
MEF University
Degree Programs
Business Administration
General Information For Students
Diploma SupplementErasmus Policy Statement
Business Administration
Bachelor Length of the Programme: 4 Number of Credits: 240 TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF: Level 6

Ders Genel Tanıtım Bilgileri

School/Faculty/Institute Faculty of Econ., Admin. and Social Sciences
Course Code MGMT 344
Course Title in English E-Commerce
Course Title in Turkish E-Ticaret
Language of Instruction EN
Type of Course Flipped Classroom
Level of Course Intermediate
Semester Fall
Contact Hours per Week
Lecture: 3 Recitation: Lab: Other:
Estimated Student Workload 124 hours per semester
Number of Credits 5 ECTS
Grading Mode Standard Letter Grade
Pre-requisites None
Expected Prior Knowledge Basic concepts of marketing
Co-requisites None
Registration Restrictions Only Undergraduate Students
Overall Educational Objective To learn to understand e-commerce, and how to turn it into a benefit for companies.
Course Description The aim of the e-commerce course is to provide the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies and opportunities in electronic commerce, digital analytics, social communication, distribution, and online payment options. The focus is on innovative strategic thinking with respect to the use of these techniques in successful new business ventures.
Course Description in Turkish E-Ticaret dersinin amacı,elektronik işletme uygulamalarının ortaya çıkmasını ve gelecekteki yönlerini çevreleyen teknolojik kavram ve konuların araçlarını, becerilerini ve anlayışını sağlar. Elektronik ticaret, dijital analitik, sosyal iletişim, dağıtım ve çevrimiçi ödeme seçeneklerinde mevcut işletme modelleri, stratejileri ve fırsatları hakkında bir anlayış geliştirir. Bu tekniklerin başarılı yeni iş girişimlerinde kullanılmasıyla ilgili yenilikçi stratejik düşünmeye odaklanmaktadır.

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
1) understand the concepts, dynamics and methods of e-commerce
2) develop, evaluate, and execute comprehensive e-commerce strategies and plans
3) understand how to measure e-commerce efforts and calculate ROI
4) understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy
5) identify the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media
6) comprehend the key elements of a e-commerce strategy
Program Learning Outcomes/Course Learning Outcomes 1 2 3 4 5 6
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability
5) Demonstrates individual and professional ethical behavior and social responsibility
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting
9) Displays computer proficiency to support problem solving and decision-making
10) Demonstrates teamwork, leadership, and entrepreneurial skills
11) Displays learning skills necessary for further study with a high degree of autonomy

Relation to Program Outcomes and Competences

N None S Supportive H Highly Related
     
Program Outcomes and Competences Level Assessed by
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences N
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors S Participation
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects H Exam
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability N
5) Demonstrates individual and professional ethical behavior and social responsibility N
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues N
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions H Exam
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting S Exam
9) Displays computer proficiency to support problem solving and decision-making H Exam
10) Demonstrates teamwork, leadership, and entrepreneurial skills S Participation
11) Displays learning skills necessary for further study with a high degree of autonomy N
Prepared by and Date ÖNDER BAKAL , May 2023
Course Coordinator CEYHAN MUTLU
Semester Fall
Name of Instructor

Course Contents

Week Subject
1) Introduction, History of E-Commerce
2) Strategies and Business Models for E-Commerce
3) Building an E-Commerce Presence
4) Technology Infrastructure for E-commerce
5) Digital Assets and User Experience
6) Digital Analytics and Tools
7) E-commerce Legal Considerations
8) E-Commerce & Digital Marketing
9) E-Commerce Payment Systems
10) E-Commerce Security Systems
11) E-Commerce Operation Management
12) Measure & Optimize with Google Analytics
13) E-Commerce Case Studies
14) Project Presentations
15) Final Examination Period
16) Final Examination Period
Required/Recommended ReadingsDigital Business and E-Commerce Management 7th Edition,Dave Chaffey, Tanya Hemphill, David Edmundson-Bird Course packet containing cases and notes
Teaching MethodsVideos, PowerPoint presentations for each session, cases and group projects. The students are expected to come each session having read and watched the course material. The course involves cases and projects, students are expected to engage in the class discussion and apply the knowledge acquired in a team setting.
Homework and ProjectsThe students will be making one presentation as a group at the end of the course. The groups will be formed and the details of the projects will be announced later by the instructor. Each group will have maximum 5 members and each team member will present their part individually. Before the presentations, the group projects have to be submitted as a PPT file within a deadline provided by the instructor. Late assignments will not get full points.
Laboratory WorkNone
Computer UseEach session requires use of Blackboard; therefore, use of computer is a must.
Other ActivitiesGuest speakers will be invited for giving practical aspects of related theoretical concepts.
Assessment Methods
Assessment Tools Count Weight
Attendance 1 % 20
Project 1 % 80
TOTAL % 100
Course Administration bakalo@mef.edu.tr

Önder Bakal Office Hours: Tuesday by appointment via email/phone, or usually just after the lecture time Phone: 0 212 395 1350 Email: bakalo@mef.edu.tr In this course, active participation is key to learning and applying, as for a complex and multifaceted concept of strategic management, as new ideas can be generated through questioning, brain storming and discussion. Thus the grading of the class participation will be done based on the quality of active student participation and contribution to in-class activities. Students are expected to attend all sessions and be in class on time. When they cannot attend due to a sickness (which should require a report from a full facility hospital) or an excuse accepted my MEF regulations, they should inform the instructors by mail. As the feedback and questions are very valuable for making the course a distinctive learning experience, students may visit the instructors during office hours or send e mails, for any course related issues. Academic dishonesty and plagiarism will be subject to the YÖK disciplinary regulation.

ECTS Student Workload Estimation

Activity No/Weeks Hours Calculation
No/Weeks per Semester Preparing for the Activity Spent in the Activity Itself Completing the Activity Requirements
Course Hours 14 2 3 2 98
Project 1 20 3 3 26
Total Workload 124
Total Workload/25 5.0
ECTS 5