Information Package / Course Catalogue
| Business Administration | |||||
| Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
Ders Genel Tanıtım Bilgileri
| School/Faculty/Institute | Faculty of Econ., Admin. and Social Sciences | ||||
| Course Code | MKTG 339 | ||||
| Course Title in English | International Marketing | ||||
| Course Title in Turkish | Uluslararası Pazarlama | ||||
| Language of Instruction | EN | ||||
| Type of Course | Flipped Classroom | ||||
| Level of Course | Intermediate | ||||
| Semester | Fall | ||||
| Contact Hours per Week |
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| Estimated Student Workload | 134 hours per semester | ||||
| Number of Credits | 5 ECTS | ||||
| Grading Mode | Standard Letter Grade | ||||
| Pre-requisites |
MKTG 201 - Marketing |
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| Expected Prior Knowledge | None | ||||
| Co-requisites | None | ||||
| Registration Restrictions | Only Undergraduate Students | ||||
| Overall Educational Objective | To learn and understand the concepts, principles and application of the principles of international marketing strategies and operations. | ||||
| Course Description | This course is designed to serve as an introduction and development to the principles and concepts of international marketing operations practices, and the application of these practices. This course examines our present-day international marketing system from a managerial point of view and has a current events component to help emphasize the international marketing and operations concepts in today’s business world. Subjects covered include international marketing and sales environment, social-cultural-political-legal and regulatory environments, segmentation, targeting and positioning, international market entry strategies, decisions of brand-product-pricing- international marketing communications, importing, exporting operations, sourcing, incoterms, international supply chain management. | ||||
| Course Description in Turkish | Bu ders, uluslararası pazarlama ve satış stratejierinin ilke ve kavramlarına ve bu stratejilerin uygulanmasına bir giriş ve gelişim sağlamak için tasarlanmıştır. Bu ders, günümüzün uluslararası pazarlama sistemini yönetsel bir bakış açısıyla inceler ve günümüz iş dünyasında uluslararası pazarlama operasyonları kavramlarını vurgulamaya yardımcı olacak güncel bileşenlere sahiptir. Kapsanan konular arasında uluslararası pazarlama ve ticaret ortamı, sosyal-kültürel-politik-yasal ve düzenleyici ortamlar, segmentasyon, hedefleme ve konumlandırma, uluslararası pazara giriş stratejileri, marka-ürün- fiyatlandırma - uluslararası pazarlama iletişimi kararları, ithalat, ihracat operasyonları, kaynak sağlama, incoterms ile uluslararası tedarik zinciri yönetimi bulunmaktadır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) comprehend global marketing operations and logistics concept, objective, scope and its elements 2) comprehend the interface between international marketing and sales, logistics and other supply chain operations 3) analyze and assess the international marketplace, the global consumer culture and the increased range of choices in multinational strategy 4) distinguish and evaluate the impact of global environmental factors (economic, social, legal, and cultural) on marketing decisions such as market entry, product development, pricing, promotion and distribution 5) analytically and strategically make international market selection and marketing communication decisions |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| 1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | |||||
| 2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | |||||
| 3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | |||||
| 4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | |||||
| 5) Demonstrates individual and professional ethical behavior and social responsibility | |||||
| 6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | |||||
| 7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | |||||
| 8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | |||||
| 9) Displays computer proficiency to support problem solving and decision-making | |||||
| 10) Demonstrates teamwork, leadership, and entrepreneurial skills | |||||
| 11) Displays learning skills necessary for further study with a high degree of autonomy |
Relation to Program Outcomes and Competences
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | S | Project |
| 2) | Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | H | Exam |
| 3) | Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | H | Project |
| 4) | Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | H | Exam |
| 5) | Demonstrates individual and professional ethical behavior and social responsibility | S | Project |
| 6) | Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | S | Project |
| 7) | Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | H | Exam |
| 8) | Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | S | HW |
| 9) | Displays computer proficiency to support problem solving and decision-making | S | Project |
| 10) | Demonstrates teamwork, leadership, and entrepreneurial skills | H | Project |
| 11) | Displays learning skills necessary for further study with a high degree of autonomy | H | Exam |
| Prepared by and Date | IRMAK BAKİOĞLU , May 2023 |
| Course Coordinator | CEYHAN MUTLU |
| Semester | Fall |
| Name of Instructor |
Course Contents
| Week | Subject |
| 1) | Introduction to International Marketing |
| 2) | International Marketing and Trade Environment |
| 3) | International Social and Cultural, Political, Legal, And Regulatory Environments |
| 4) | Importing, Exporting, And Sourcing |
| 5) | Incoterms |
| 6) | International Marketing Channels and Physical Distribution |
| 7) | International Supply Chain Management / Operations and Logistics Management |
| 8) | Segmentation, Targeting, And Positioning |
| 9) | International Market-Entry Strategies: Licensing, Investment, And Strategic Alliances |
| 10) | Brand and Product Decisions in Global Marketing |
| 11) | Pricing Decisions |
| 12) | International Marketing Communications Decisions I: Advertising and Public Relations |
| 13) | International Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, And Special Forms of Marketing |
| 14) | International Marketing and The Digital Revolution |
| 15) | Final Examination Period |
| 16) | Final Examination Period |
| Required/Recommended Readings | Required: Keegan, Warren J. and Mark C. Green (2014), Global Marketing, 9th Edition, Pearson. Recommended: Heizer, Render, Munson (2017) Operations Management: Sustainability and Supply Chain Management, 12th Edition, Global Edition, Pearson. | ||||||||||||||||||
| Teaching Methods | Flipped classroom. Participation, active learning and learning by discussion are essential. Every member of the class is expected to contribute to the subject and freely share her/his knowledge, ideas and questions. Throughout the course, experiential, research-based and reflective teaching strategies are used. Real life case studies, group projects, presentations, in-class discussions, brainstorming and key note speakers will be the essential part of the course. | ||||||||||||||||||
| Homework and Projects | Participants are expected to: study the assigned reading/ videos attend in class or online sessions on time prepare the final project | ||||||||||||||||||
| Laboratory Work | |||||||||||||||||||
| Computer Use | Use of personal laptops during regular lectures. | ||||||||||||||||||
| Other Activities | |||||||||||||||||||
| Assessment Methods |
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| Course Administration |
bakioglui@mef.edu.tr Class Attendance: Students are expected to attend classes regularly, be punctual, and complete all work whether present or not. Excused absences include the following: (1) the student has contacted the faculty member prior to the absence due to a college sponsored activity, (2) the student has contacted the faculty member prior to the absence and the faculty member concurs that the absence is unavoidable and legitimate, (3) faculty member determines that the student has missed classes/assignments due to factors beyond the student's control (i.e., illness, family misfortune, etc.), and the faculty member concurs. All other absences are considered unexcused. Make-Up Exams: No make-up exams will be given for other than instructor approved absences. There are no excused absences from exams other than physician-documented illness and documented personal emergency. Academic Honesty: Academic dishonesty and plagiarism will be subject to the YÖK disciplinary regulation. Class Participation: Each student must actively participate in class discussions in order to earn his/her "class participation" grade. Students are always free and encouraged to give feedback and ask questions about the course via e-mail to instructor (bakioglui@mef.edu.tr). Study expectations: Students are expected to attend all classes in accordance with MEF University policy, and to come prepared by watching the FC videos, reviewing the notes from the previous lecture and reading the current scheduled assignments. |
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ECTS Student Workload Estimation
| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 1 | 3 | 56 | |||
| Project | 1 | 20 | 6 | 26 | |||
| Homework Assignments | 9 | 2 | 18 | ||||
| Midterm(s) | 2 | 15 | 2 | 34 | |||
| Total Workload | 134 | ||||||
| Total Workload/25 | 5.4 | ||||||
| ECTS | 5 | ||||||