Information Package / Course Catalogue
| Business Administration | |||||
| Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
Ders Genel Tanıtım Bilgileri
| School/Faculty/Institute | Faculty of Econ., Admin. and Social Sciences | ||||
| Course Code | HUM 317 | ||||
| Course Title in English | Digital Media Broadcasting | ||||
| Course Title in Turkish | Dijital Medya Yayıncılığı | ||||
| Language of Instruction | EN | ||||
| Type of Course | Flipped Classroom | ||||
| Level of Course | Select | ||||
| Semester | Spring | ||||
| Contact Hours per Week |
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| Estimated Student Workload | 127 hours per semester | ||||
| Number of Credits | 5 ECTS | ||||
| Grading Mode | Standard Letter Grade | ||||
| Pre-requisites | None | ||||
| Expected Prior Knowledge | None | ||||
| Co-requisites | None | ||||
| Registration Restrictions | Only Undergraduate Students | ||||
| Overall Educational Objective | To learn the basics of Digital Media and its economy. To broadcast in digital media industry and establish a personal media. | ||||
| Course Description | This course aims to give specific information about how digital media changed the world. The lecture will focus on the economic effects of digitization in media. The second aim of the course will be to give the basic information of “web radio” – “web tv” – “podcasting” and “digital newspaper”, applications on how to establish them and how to broadcast and put on air personal content. | ||||
| Course Description in Turkish | Bu dersin amaçlarından biri dijital medyanın dünyayı nasıl değiştirdiği konusuna vurgu yapmaktır. Ders djital dönüşümün media olan ekonomik etkileri üzerine odaklanacaktır. Dersin ikinci temel amacı “web radio”- “web tv” - “digital newspaper” – “podcasting” kavramları hakkında temel bilgiler vermek ve bu mecraların nasıl kurulacağını anlatmak ve kişisel içerik üretiminin bu mecralarda nasıl yayınlanacağını uygulamasını yapmaktadır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Recognize and develop solutions for the economic problems about digitization in media, the economic change in traditional media and digital media based on audience demand and advertising expenditures. 2) Recognize the economic structure of web radio and web tv in the media market. 3) Understand the basic elements of media and the differences between digital and traditional media. 4) Establish a personal web radio- web tv – podcast channel for personal reviews and self-communication towards global environment in different areas. 5) Use multimedia in the academic works to have a bigger audience in both academic world and market |
| Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| 1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | |||||
| 2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | |||||
| 3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | |||||
| 4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | |||||
| 5) Demonstrates individual and professional ethical behavior and social responsibility | |||||
| 6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | |||||
| 7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | |||||
| 8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | |||||
| 9) Displays computer proficiency to support problem solving and decision-making | |||||
| 10) Demonstrates teamwork, leadership, and entrepreneurial skills | |||||
| 11) Displays learning skills necessary for further study with a high degree of autonomy |
Relation to Program Outcomes and Competences
| N None | S Supportive | H Highly Related |
| Program Outcomes and Competences | Level | Assessed by | |
| 1) | Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | N | Project |
| 2) | Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | N | Presentation |
| 3) | Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | N | Project |
| 4) | Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | N | Presentation |
| 5) | Demonstrates individual and professional ethical behavior and social responsibility | N | Project |
| 6) | Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | N | Project |
| 7) | Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | N | Presentation |
| 8) | Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | N | Presentation |
| 9) | Displays computer proficiency to support problem solving and decision-making | N | Project |
| 10) | Demonstrates teamwork, leadership, and entrepreneurial skills | N | Presentation |
| 11) | Displays learning skills necessary for further study with a high degree of autonomy | N | Presentation |
| Prepared by and Date | MICHAEL KUYUCU , December 2023 |
| Course Coordinator | MICHAEL KUYUCU |
| Semester | Spring |
| Name of Instructor | Assoc. Prof. Dr. MICHAEL KUYUCU |
Course Contents
| Week | Subject |
| 1) | Digital Media Consuption of the World Figure of last 5 years Concept of digital media / New Media – Traditional Media Concepts based on technoological terms and their historical developments. |
| 2) | Digital Media Consuption of the Turkey Figure of 2022 How did Digital Media Increased in the last ten years |
| 3) | The place of “Digital” in the Advertising Economy |
| 4) | Concept of Web Radio - History, Specifications, Economy of Web Radio in terms of Digital Media vs Traditional Media |
| 5) | Establishing a web radio, tools, online elements and all necessary information for opening a web radio (application) |
| 6) | Concept of Web TV - History - Specifications and Economy of web tv market in the world. Basic elements of establishing a Web TV. Technical information – online tools – services that assist to open a web tv |
| 7) | The importance of Video in digital media. Digital Video platforms “Youtube” - “Vimeo”- “Daily Motion”- “İzlesene” –“YouKnow”. The Place of “Youtube” in Global Digital Broadcasting |
| 8) | Social Media and Digital Broadcasting. |
| 9) | Social Media Platforms For Broadcasting “TikTok” – “Instagram” – “Pinterest” |
| 10) | Digital Music History. The effects of digitalization to music industry? |
| 11) | Concept of Podcast – History / Content and Distribution of podcasts. How to open a podcast. History of podcast penetration and economy. Importance of podcast in the digital media. Distribution of podcasts in iTunes-Spotify-Google- Deezer. Workshop on Examples of popular podcasts as case study. https://anchor.fm/ |
| 12) | From Traditional Newspaper to Online Newspapers and Citizen Journalism. |
| 13) | The use and importance of QR Code in digital media and “Flipboard” for Digital News Publishing. |
| 14) | Final Projects and Presentations |
| Required/Recommended Readings | Lecture notes will be given by the instructor before the lecture date weekly base. | ||||||||||||||||||
| Teaching Methods | Lectures (flipped learning) | ||||||||||||||||||
| Homework and Projects | 1 Homework + 1 Final Project | ||||||||||||||||||
| Laboratory Work | |||||||||||||||||||
| Computer Use | Yes | ||||||||||||||||||
| Other Activities | |||||||||||||||||||
| Assessment Methods |
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| Course Administration |
kuyucum@mef.edu.tr Attendance is required. Academic Dishonesty and Plagiarism: YOK Regulation |
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ECTS Student Workload Estimation
| Activity | No/Weeks | Hours | Calculation | ||||
| No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
| Course Hours | 14 | 2 | 3 | 70 | |||
| Homework Assignments | 3 | 6 | 9 | 45 | |||
| Midterm(s) | 1 | 1 | 1 | 2 | |||
| Final Examination | 1 | 5 | 5 | 10 | |||
| Total Workload | 127 | ||||||
| Total Workload/25 | 5.1 | ||||||
| ECTS | 5 | ||||||