HUM 319 Media EconomicsMEF UniversityDegree Programs Computer EngineeringGeneral Information For StudentsDiploma SupplementErasmus Policy Statement
Computer Engineering
Bachelor Length of the Programme: 4 Number of Credits: 240 TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF: Level 6

Ders Genel Tanıtım Bilgileri

School/Faculty/Institute Faculty of Econ., Admin. and Social Sciences
Course Code HUM 319
Course Title in English Media Economics
Course Title in Turkish Medya Ekonomisi
Language of Instruction EN
Type of Course Flipped Classroom
Level of Course Intermediate
Semester Fall
Contact Hours per Week
Lecture: 3 Recitation: Lab: Other:
Estimated Student Workload 125 hours per semester
Number of Credits 5 ECTS
Grading Mode Standard Letter Grade
Pre-requisites None
Expected Prior Knowledge None
Co-requisites None
Registration Restrictions Only undergraduate students
Overall Educational Objective To learn the basics of Media industry and its economic structure.
Course Description This course aims to give specific information about Turkish media industry structure, the historical of economic change, the market structure of media, the difference of media economics from general economics. How do media companies are managed, the political and social influence to media.
Course Description in Turkish Bu ders, Türk medya endüstrisinin yapısı, ekonomik değişimin tarihi, medyanın piyasa yapısı, medya ekonomisinin genel ekonomiden farkları, medya şirketleri nasıl yönetiliyor, medyaya olan politik ve sosyal etkiler konularında temel bilgiler verilmektedir

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
1) Understand the media market of Turkey
2) Comprehend the concentration ratios and market structure of Turkish media market from the past
3) Analyze how media companies are managed and what are the most appropriate models
4) Explain how media industry economy differs from general economy.
5) Understand the effects of politics and other social factors to media industry
6) Analyze how media companies use marketing mix
Program Learning Outcomes/Course Learning Outcomes 1 2 3 4 5 6
1) An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
2) An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
3) An ability to communicate effectively with a range of audiences
4) An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
5) An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
6) An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
7) An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

Relation to Program Outcomes and Competences

N None S Supportive H Highly Related
     
Program Outcomes and Competences Level Assessed by
1) An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics N
2) An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors N
3) An ability to communicate effectively with a range of audiences N
4) An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts H Exam
5) An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives N
6) An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions N
7) An ability to acquire and apply new knowledge as needed, using appropriate learning strategies. N
Prepared by and Date MICHAEL KUYUCU , November 2023
Course Coordinator MICHAEL KUYUCU
Semester Fall
Name of Instructor Assoc. Prof. Dr. MICHAEL KUYUCU

Course Contents

Week Subject
1) Media Economics - Definitions and Information about the concept
2) The main role players in media industry - who does what?
3) Factors effecting the economy of media industry
4) The effects of general economy to media economics
5) Market Structure - market types in media industry- Monopoly , oligopoly, perfect competition
6) Concatration Rates - CR4/ CR8 calculations
7) Midterm and Presentatons of Homeworks
8) Integration in Media - Vertical & Horizontal Integrations
9) Feasibility in media industry
10) Feasibility in media industry II
11) Functions of Media management and their effects to media envoriment
12) Marketing Mix in Media - Part I
13) Marketing Mix in Media - Part II
14) Final Projects and Presentations
Required/Recommended ReadingsLecture notes will be given by the instructor before the lecture date weekly base.
Teaching MethodsLectures (flipped learning)
Homework and Projects1 Homework and 1 Project
Laboratory WorkNo
Computer Use
Other Activities
Assessment Methods
Assessment Tools Count Weight
Quiz(zes) 2 % 30
Homework Assignments 1 % 10
Project 1 % 20
Final Examination 1 % 40
TOTAL % 100
Course Administration kuyucum@mef.edu.tr

ECTS Student Workload Estimation

Activity No/Weeks Hours Calculation
No/Weeks per Semester Preparing for the Activity Spent in the Activity Itself Completing the Activity Requirements
Course Hours 14 2 2 1 70
Homework Assignments 3 5 9 42
Midterm(s) 1 3 2 5
Final Examination 1 5 3 8
Total Workload 125
Total Workload/25 5.0
ECTS 5