Electrical and Electronics Engineering | |||||
Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
School/Faculty/Institute | Faculty of Econ., Admin. and Social Sciences | |||||
Course Code | HUM 319 | |||||
Course Title in English | Media Economics | |||||
Course Title in Turkish | Medya Ekonomisi | |||||
Language of Instruction | EN | |||||
Type of Course | Flipped Classroom | |||||
Level of Course | Intermediate | |||||
Semester | Fall | |||||
Contact Hours per Week |
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Estimated Student Workload | 125 hours per semester | |||||
Number of Credits | 5 ECTS | |||||
Grading Mode | Standard Letter Grade | |||||
Pre-requisites | None | |||||
Expected Prior Knowledge | None | |||||
Co-requisites | None | |||||
Registration Restrictions | Only undergraduate students | |||||
Overall Educational Objective | To learn the basics of Media industry and its economic structure. | |||||
Course Description | This course aims to give specific information about Turkish media industry structure, the historical of economic change, the market structure of media, the difference of media economics from general economics. How do media companies are managed, the political and social influence to media. | |||||
Course Description in Turkish | Bu ders, Türk medya endüstrisinin yapısı, ekonomik değişimin tarihi, medyanın piyasa yapısı, medya ekonomisinin genel ekonomiden farkları, medya şirketleri nasıl yönetiliyor, medyaya olan politik ve sosyal etkiler konularında temel bilgiler verilmektedir |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) Understand the media market of Turkey 2) Comprehend the concentration ratios and market structure of Turkish media market from the past 3) Analyze how media companies are managed and what are the most appropriate models 4) Explain how media industry economy differs from general economy. 5) Understand the effects of politics and other social factors to media industry 6) Analyze how media companies use marketing mix |
Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 | 6 |
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1) An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics | ||||||
2) An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors | ||||||
3) An ability to communicate effectively with a range of audiences | ||||||
4) An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts | ||||||
5) An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives | ||||||
6) An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions | ||||||
7) An ability to acquire and apply new knowledge as needed, using appropriate learning strategies. |
N None | S Supportive | H Highly Related |
Program Outcomes and Competences | Level | Assessed by | |
1) | An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics | N | |
2) | An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors | N | |
3) | An ability to communicate effectively with a range of audiences | N | |
4) | An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts | H | Exam |
5) | An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives | N | |
6) | An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions | N | |
7) | An ability to acquire and apply new knowledge as needed, using appropriate learning strategies. | N |
Prepared by and Date | MICHAEL KUYUCU , November 2023 |
Course Coordinator | MICHAEL KUYUCU |
Semester | Fall |
Name of Instructor | Assoc. Prof. Dr. MICHAEL KUYUCU |
Week | Subject |
1) | Media Economics - Definitions and Information about the concept |
2) | The main role players in media industry - who does what? |
3) | Factors effecting the economy of media industry |
4) | The effects of general economy to media economics |
5) | Market Structure - market types in media industry- Monopoly , oligopoly, perfect competition |
6) | Concatration Rates - CR4/ CR8 calculations |
7) | Midterm and Presentatons of Homeworks |
8) | Integration in Media - Vertical & Horizontal Integrations |
9) | Feasibility in media industry |
10) | Feasibility in media industry II |
11) | Functions of Media management and their effects to media envoriment |
12) | Marketing Mix in Media - Part I |
13) | Marketing Mix in Media - Part II |
14) | Final Projects and Presentations |
Required/Recommended Readings | Lecture notes will be given by the instructor before the lecture date weekly base. | ||||||||||||||||||
Teaching Methods | Lectures (flipped learning) | ||||||||||||||||||
Homework and Projects | 1 Homework and 1 Project | ||||||||||||||||||
Laboratory Work | No | ||||||||||||||||||
Computer Use | |||||||||||||||||||
Other Activities | |||||||||||||||||||
Assessment Methods |
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Course Administration |
kuyucum@mef.edu.tr |
Activity | No/Weeks | Hours | Calculation | ||||
No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
Course Hours | 14 | 2 | 2 | 1 | 70 | ||
Homework Assignments | 3 | 5 | 9 | 42 | |||
Midterm(s) | 1 | 3 | 2 | 5 | |||
Final Examination | 1 | 5 | 3 | 8 | |||
Total Workload | 125 | ||||||
Total Workload/25 | 5.0 | ||||||
ECTS | 5 |