Business Administration | |||||
Bachelor | Length of the Programme: 4 | Number of Credits: 240 | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF: Level 6 |
School/Faculty/Institute | Faculty of Econ., Admin. and Social Sciences | ||||
Course Code | BUS 302 | ||||
Course Title in English | Business Communication | ||||
Course Title in Turkish | İş Hayatında Etkili İletişim | ||||
Language of Instruction | EN | ||||
Type of Course | Flipped Classroom | ||||
Level of Course | Intermediate | ||||
Semester | Spring | ||||
Contact Hours per Week |
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Estimated Student Workload | 53 hours per semester | ||||
Number of Credits | 2 ECTS | ||||
Grading Mode | Standard Letter Grade | ||||
Pre-requisites |
ENG 102 - English for Academic Purposes II |
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Expected Prior Knowledge | None | ||||
Co-requisites | None | ||||
Registration Restrictions | Only Undergraduate Students | ||||
Overall Educational Objective | To learn and practice the basic business communication skills so as to communicate effectively in business environment. | ||||
Course Description | The course mainly focuses on introducing the students both the theory and the practice of written, oral and interpersonal communication skills used in business life. During this course student will have the chance to learn, discuss and practice communication (verbal/non-verbal) and presentation skills, listening skills, communication barriers, writing skills, before and after meeting principles, interpersonal communication (emotional intelligence, empathy, social intelligence). | ||||
Course Description in Turkish | Bu ders öğrencilerin, iş ortamında etkin iletişim kurma becerilerini öğrenmeleri ve pratik yapmalarını sağlamak amacıyla tasarlanmıştır. Dönem boyunca öğrencilerle derslerde tartışılacak başlıca konular iletişim süreci, iş hayatında etkin iletişim becerilerine sahip olmak, sözlü ve sözsüz iletişimin temel unsurları, aktif dinleme becerileri ve yazılı iletişim olacaktır. |
Course Learning Outcomes and CompetencesUpon successful completion of the course, the learner is expected to be able to:1) use the basic verbal and nonverbal communication skills 2) prepare presentations and present them effectively 3) communicate in a workplace effectively with the colleagues during team-works, meetings, etc.; 4) write e-mails, meeting minutes, memos and prepare reports; 5) act as an active listener, deal with communications barriers and use his/her emotional and social intelligence in workplace. |
Program Learning Outcomes/Course Learning Outcomes | 1 | 2 | 3 | 4 | 5 |
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1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | |||||
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | |||||
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | |||||
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | |||||
5) Demonstrates individual and professional ethical behavior and social responsibility | |||||
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | |||||
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | |||||
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | |||||
9) Displays computer proficiency to support problem solving and decision-making | |||||
10) Demonstrates teamwork, leadership, and entrepreneurial skills | |||||
11) Displays learning skills necessary for further study with a high degree of autonomy |
N None | S Supportive | H Highly Related |
Program Outcomes and Competences | Level | Assessed by | |
1) | Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences | N | |
2) | Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors | N | |
3) | Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects | S | HW |
4) | Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability | N | |
5) | Demonstrates individual and professional ethical behavior and social responsibility | N | |
6) | Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues | N | |
7) | Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions | H | Exam |
8) | Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting | N | |
9) | Displays computer proficiency to support problem solving and decision-making | N | |
10) | Demonstrates teamwork, leadership, and entrepreneurial skills | S | Presentation |
11) | Displays learning skills necessary for further study with a high degree of autonomy | S | Participation |
Prepared by and Date | BANU BERKSOY , May 2023 |
Course Coordinator | CEYHAN MUTLU |
Semester | Spring |
Name of Instructor | Öğr. Gör. MURAT YALNIZOĞLU |
Week | Subject |
1) | INTRO Welcome and review of topics Why are style and protocol important. When do you use different types of communication. |
2) | EMAIL AND COVER LETTERS Topics: The writing process Emails and Cover Letters |
3) | MEMOS AND PRESS RELEASES Memos and Press Releases |
4) | INTERNAL MEETINGS Discussion Topics: Speaking in Public I (Internal Meetings) Internal Meetings, Team Meetings, and Conferences Asking concise questions Reflecting the content, purpose, and comments of others Focus on the audience Writing Summaries Communicating “on the record” Communicating “off the record” (or with outside guests attending) Communicating with recording devices present (note Omarosa) Speaking at external meetings (with or in the presence of Guests and Outsiders in Meetings and Conferences) |
5) | EXTERNAL MEETINGS Speaking in Public II (External Meetings) Moderating Panels Speaking on Panels Speaking as Keynote or Individual talk Communicating “on the record” Communicating “off the record” Communicating with recording devices present Reflecting the content, purpose, and comments of others Focus on the audience Writing your speech and your slide deck |
6) | SPEAKING IN PUBLIC (PRESENTATIONS) Discussion Topics: Speaking in Public III (Speaking in Public Places) Speaking publicly and/or speaking for your brand or company On camera On air (radio) Online |
7) | MANAGING PROJECTS AND TEAMS Discussion Topics: Communicating with Diverse Partners Stand Ups and Scrums International Partners International Audiences Developers User Stories Wire Frames |
8) | Midterm project |
9) | INTERVIEWS Discussion Topics: Interviews. How to conduct an interview How to be interviewed Job Interview and Resumes |
10) | Written presentations |
11) | Oral presentations |
12) | Verbal-non verbal communication |
13) | Final project |
14) | Final project |
15) | Final Examination Period |
16) | Final Examination Period |
Required/Recommended Readings | Various articles and videos will also be recommended during the semester | |||||||||||||||
Teaching Methods | Instructional strategy and expectations for both students and instructional staff that follow from this. Student work modes (independently and/or in teams). Any work with the outside community – geographic or industry sector. | |||||||||||||||
Homework and Projects | The students will be making one presentation as a group at the end of the course. The groups will be formed, and the details of the projects will be announced later by the instructor. Each group will have maximum 5 members and each team member will present their part individually. Before the presentations, the group projects have to be submitted as a PPT file within a deadline provided by the instructor. Late assignments will not get full points. | |||||||||||||||
Laboratory Work | None | |||||||||||||||
Computer Use | Personal notebook | |||||||||||||||
Other Activities | None | |||||||||||||||
Assessment Methods |
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Course Administration |
berksoyb@mef.edu.tr Students are expected to attend all sessions and be in class on time. As the feedback and questions are very valuable for making the course a distinctive learning experience, students may visit the instructors during office hours or send e mails, for any course related issues. Make-up exams will be subject to the Excuse Regulation (link: (https://students.mef.edu.tr/tr/mazeretlerin-kabulu-ve-mazeret-sinavlarinin-yapili#gsc.tab=0). Students are required to submit a request (together with their reports) to the faculty secretary within three (3) days of the exam via this link: https://www.cognitoforms.com/MEFUniversity/MazeretBildirimFormu). The requests are discussed with the faculty board and the decision taken by the faculty secretary is sent to the instructor. Once the student’s excuse is accepted, the instructor and the student will decide together to arrange the place and time. Academic dishonesty and plagiarism will be subject to the YÖK Disciplinary Regulation. |
Activity | No/Weeks | Hours | Calculation | ||||
No/Weeks per Semester | Preparing for the Activity | Spent in the Activity Itself | Completing the Activity Requirements | ||||
Course Hours | 14 | 1 | 1.5 | 35 | |||
Project | 1 | 10 | 2 | 12 | |||
Midterm(s) | 1 | 10 | 2 | 1 | 13 | ||
Total Workload | 60 | ||||||
Total Workload/25 | 2.4 | ||||||
ECTS | 2 |