MKTG 339 International MarketingMEF ÜniversitesiAkademik Programlar İşletmeÖğrenciler için Genel BilgiDiploma EkiErasmus Beyanı
İşletme
Lisans Programın Süresi: 4 Kredi Sayısı: 240 TYYÇ: 6. Düzey QF-EHEA: 1. Düzey EQF: 6. Düzey

Ders Genel Tanıtım Bilgileri

School/Faculty/Institute Faculty of Econ., Admin. and Social Sciences
Course Code MKTG 339
Course Title in English International Marketing
Course Title in Turkish Uluslararası Pazarlama
Language of Instruction EN
Type of Course Flipped Classroom
Level of Course Intermediate
Semester Güz
Contact Hours per Week
Lecture: Recitation: Lab: Other:
Estimated Student Workload 134 hours per semester
Number of Credits 5 ECTS
Grading Mode Standard Letter Grade
Pre-requisites MKTG 201 - Marketing
Expected Prior Knowledge None
Co-requisites None
Registration Restrictions Only Undergraduate Students
Overall Educational Objective To learn and understand the concepts, principles and application of the principles of international marketing strategies and operations.
Course Description This course is designed to serve as an introduction and development to the principles and concepts of international marketing operations practices, and the application of these practices. This course examines our present-day international marketing system from a managerial point of view and has a current events component to help emphasize the international marketing and operations concepts in today’s business world. Subjects covered include international marketing and sales environment, social-cultural-political-legal and regulatory environments, segmentation, targeting and positioning, international market entry strategies, decisions of brand-product-pricing- international marketing communications, importing, exporting operations, sourcing, incoterms, international supply chain management.
Course Description in Turkish Bu ders, uluslararası pazarlama ve satış stratejierinin ilke ve kavramlarına ve bu stratejilerin uygulanmasına bir giriş ve gelişim sağlamak için tasarlanmıştır. Bu ders, günümüzün uluslararası pazarlama sistemini yönetsel bir bakış açısıyla inceler ve günümüz iş dünyasında uluslararası pazarlama operasyonları kavramlarını vurgulamaya yardımcı olacak güncel bileşenlere sahiptir. Kapsanan konular arasında uluslararası pazarlama ve ticaret ortamı, sosyal-kültürel-politik-yasal ve düzenleyici ortamlar, segmentasyon, hedefleme ve konumlandırma, uluslararası pazara giriş stratejileri, marka-ürün- fiyatlandırma - uluslararası pazarlama iletişimi kararları, ithalat, ihracat operasyonları, kaynak sağlama, incoterms ile uluslararası tedarik zinciri yönetimi bulunmaktadır.

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
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Program Learning Outcomes/Course Learning Outcomes 1 2 3 4 5
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability
5) Demonstrates individual and professional ethical behavior and social responsibility
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting
9) Displays computer proficiency to support problem solving and decision-making
10) Demonstrates teamwork, leadership, and entrepreneurial skills
11) Displays learning skills necessary for further study with a high degree of autonomy

Relation to Program Outcomes and Competences

N None S Supportive H Highly Related
     
Program Outcomes and Competences Level Assessed by
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences S Project
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors H Exam
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects H Project
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability H Exam
5) Demonstrates individual and professional ethical behavior and social responsibility S Project
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues S Project
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions H Exam
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting S HW
9) Displays computer proficiency to support problem solving and decision-making S Project
10) Demonstrates teamwork, leadership, and entrepreneurial skills H Project
11) Displays learning skills necessary for further study with a high degree of autonomy H Exam
Prepared by and Date IRMAK BAKİOĞLU , May 2023
Course Coordinator CEYHAN MUTLU
Semester Güz
Name of Instructor

Course Contents

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Required/Recommended ReadingsRequired: Keegan, Warren J. and Mark C. Green (2014), Global Marketing, 9th Edition, Pearson. Recommended: Heizer, Render, Munson (2017) Operations Management: Sustainability and Supply Chain Management, 12th Edition, Global Edition, Pearson.
Teaching MethodsFlipped classroom. Participation, active learning and learning by discussion are essential. Every member of the class is expected to contribute to the subject and freely share her/his knowledge, ideas and questions. Throughout the course, experiential, research-based and reflective teaching strategies are used. Real life case studies, group projects, presentations, in-class discussions, brainstorming and key note speakers will be the essential part of the course.
Homework and ProjectsParticipants are expected to: study the assigned reading/ videos attend in class or online sessions on time prepare the final project
Laboratory Work
Computer UseUse of personal laptops during regular lectures.
Other Activities
Assessment Methods
Assessment Tools Count Weight
Devam 1 % 20
Ödev 9 % 10
Projeler 1 % 30
Ara Sınavlar 2 % 40
TOTAL % 100
Course Administration bakioglui@mef.edu.tr

Class Attendance: Students are expected to attend classes regularly, be punctual, and complete all work whether present or not. Excused absences include the following: (1) the student has contacted the faculty member prior to the absence due to a college sponsored activity, (2) the student has contacted the faculty member prior to the absence and the faculty member concurs that the absence is unavoidable and legitimate, (3) faculty member determines that the student has missed classes/assignments due to factors beyond the student's control (i.e., illness, family misfortune, etc.), and the faculty member concurs. All other absences are considered unexcused. Make-Up Exams: No make-up exams will be given for other than instructor approved absences. There are no excused absences from exams other than physician-documented illness and documented personal emergency. Academic Honesty: Academic dishonesty and plagiarism will be subject to the YÖK disciplinary regulation. Class Participation: Each student must actively participate in class discussions in order to earn his/her "class participation" grade. Students are always free and encouraged to give feedback and ask questions about the course via e-mail to instructor (bakioglui@mef.edu.tr). Study expectations: Students are expected to attend all classes in accordance with MEF University policy, and to come prepared by watching the FC videos, reviewing the notes from the previous lecture and reading the current scheduled assignments.

ECTS Student Workload Estimation

Activity No/Weeks Hours Calculation
No/Weeks per Semester Preparing for the Activity Spent in the Activity Itself Completing the Activity Requirements
Ders Saati 14 1 3 56
Proje 1 20 6 26
Ödevler 9 2 18
Ara Sınavlar 2 15 2 34
Total Workload 134
Total Workload/25 5.4
ECTS 5