İşletme
Lisans	Programın Süresi: 4	Kredi Sayısı: 240	TYYÇ: 6. Düzey	QF-EHEA: 1. Düzey	EQF: 6. Düzey

Ders Genel Tanıtım Bilgileri

School/Faculty/Institute

Faculty of Econ., Admin. and Social Sciences

Course Code

HUM 319

Course Title in English

Media Economics

Course Title in Turkish

Medya Ekonomisi

Language of Instruction

Type of Course

Flipped Classroom

Level of Course

Intermediate

Semester

Fall

Contact Hours per Week

Lecture: 3

Recitation:

Lab:

Other:

Estimated Student Workload

125 hours per semester

Number of Credits

5 ECTS

Grading Mode

Standard Letter Grade

Pre-requisites

None

Expected Prior Knowledge

None

Co-requisites

None

Registration Restrictions

Only undergraduate students

Overall Educational Objective

To learn the basics of Media industry and its economic structure.

Course Description

This course aims to give specific information about Turkish media industry structure, the historical of economic change, the market structure of media, the difference of media economics from general economics. How do media companies are managed, the political and social influence to media.

Course Description in Turkish

Bu ders, Türk medya endüstrisinin yapısı, ekonomik değişimin tarihi, medyanın piyasa yapısı, medya ekonomisinin genel ekonomiden farkları, medya şirketleri nasıl yönetiliyor, medyaya olan politik ve sosyal etkiler konularında temel bilgiler verilmektedir

Course Learning Outcomes and Competences

Upon successful completion of the course, the learner is expected to be able to:
1)
2)
3)
4)
5)
6)

Program Learning Outcomes/Course Learning Outcomes	1	2	3	4	5	6
1) Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences
2) Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors
3) Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects
4) Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability
5) Demonstrates individual and professional ethical behavior and social responsibility
6) Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues
7) Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions
8) Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting
9) Displays computer proficiency to support problem solving and decision-making
10) Demonstrates teamwork, leadership, and entrepreneurial skills
11) Displays learning skills necessary for further study with a high degree of autonomy

Relation to Program Outcomes and Competences

N None	S Supportive	H Highly Related

	Program Outcomes and Competences	Level	Assessed by
1)	Has a broad foundation and intellectual awareness with exposure to mathematics, history, economics, and social sciences	N	Presentation
2)	Demonstrates knowledge and skills in different functional areas of business (accounting, finance, operations, marketing, strategy, and organization) and an understanding of their interactions within various industry sectors	N	Participation
3)	Applies theoretical knowledge as well as creative, analytical, and critical thinking to manage complex technical or professional activities or projects	N	Exam
4)	Exhibits an understanding of global, environmental, economic, legal, and regulatory contexts for business sustainability	N	Exam
5)	Demonstrates individual and professional ethical behavior and social responsibility	N	Participation
6)	Demonstrates responsiveness to ethnic, cultural, and gender diversity values and issues	N	Presentation
7)	Uses written and spoken English effectively (at least CEFR B2 level) to communicate information, ideas, problems, and solutions	N	Project
8)	Demonstrates skills in data and information acquisition, analysis, interpretation, and reporting	N	Project
9)	Displays computer proficiency to support problem solving and decision-making	N	Project
10)	Demonstrates teamwork, leadership, and entrepreneurial skills	N	Project
11)	Displays learning skills necessary for further study with a high degree of autonomy	N	Presentation

Prepared by and Date	MICHAEL KUYUCU , November 2023
Course Coordinator	MICHAEL KUYUCU
Semester	Fall
Name of Instructor	Doç. Dr. MICHAEL KUYUCU

Course Contents

Hafta	Konu
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)

Required/Recommended Readings

Lecture notes will be given by the instructor before the lecture date weekly base.

Teaching Methods

Lectures (flipped learning)

Homework and Projects

1 Homework and 1 Project

Laboratory Work

Computer Use

Other Activities

Assessment Methods

Assessment Tools	Count	Weight
Küçük Sınavlar	2	% 30
Ödev	1	% 10
Projeler	1	% 20
Final	1	% 40
TOTAL		% 100

Course Administration

kuyucum@mef.edu.tr

ECTS Student Workload Estimation

Activity	No/Weeks	Hours			Calculation
	No/Weeks per Semester	Preparing for the Activity	Spent in the Activity Itself	Completing the Activity Requirements
Ders Saati	14	2	2	1	70
Ödevler	3	5	9		42
Ara Sınavlar	1	3	2		5
Final	1	5	3		8
Total Workload					125
Total Workload/25					5.0
ECTS					5